Mercedes-Benz, renowned for its automotive excellence, is steering into luxury real estate with Mercedes-Benz Places in Miami. Just after announcing its Dubai venture, the German marque is bringing its branded residences to the United States, specifically to Miami’s vibrant Brickell neighborhood. Teaming up with JDS Development Group, Mercedes-Benz is set to create a 67-story mixed-use tower at 1 Southside Park, promising a new dimension of luxury living.
Mercedes-Benz Places Miami, located in the heart of Brickell, is poised to become a significant landmark. This ambitious project will encompass over 2.5 million square feet, featuring an impressive 791 private residences. Prospective homeowners can anticipate a range of options, from studios starting at $550,000 to spacious three-bedroom residences priced up to $4 million. Details regarding the exclusive penthouses are eagerly awaited and will be revealed in due course.
Beyond residences, Mercedes-Benz Places Miami is designed as a comprehensive lifestyle destination. The development will incorporate 200,000 square feet of prime office space, cutting-edge health and wellness facilities, and a 174-key hotel. Retail spaces and on-site parking will further enhance the convenience and appeal for residents and visitors alike. Notably, in collaboration with Field Operations, the celebrated urban landscape architects known for their transformative work on the High Line in New York and Miami’s Underline, Mercedes-Benz Places Miami will boast the largest green area in Brickell, offering a unique urban oasis.
Michael Stern, CEO of JDS Development Group, emphasized the innovative vision behind Mercedes-Benz Places Miami. He stated, “It is a privilege to collaborate with Mercedes-Benz to go beyond conventional residential buildings and establish a forward-thinking community.” He further highlighted the project’s commitment to sustainability and design, aiming to create a lasting legacy for Brickell and Florida.
The design philosophy of Mercedes-Benz will be seamlessly integrated throughout Mercedes-Benz Places Miami. The automaker’s signature “sensual purity” aesthetic will be evident in the cube-like structure, characterized by fluid lines and shimmering silver accents. This design language aims to translate the luxury and sophistication of Mercedes-Benz vehicles into a residential environment.
Eva Wiese, head of Mercedes-Benz customer solutions GmbH, elaborated on the strategic intent of this real estate venture. “Our branded real estate in Miami perfectly embodies the Mercedes-Benz Places strategy,” she explained. “Together with our partner, we aspire to develop exclusive residences that are unmistakably Mercedes-Benz, fostering a novel approach to urban living within dynamic communities. Our ultimate goal is to create places that residents are proud to call home, situated in highly desirable locations.”
Construction of Mercedes-Benz Places Miami is already underway, with anticipated move-ins scheduled for 2027. Sales will be spearheaded by prominent real estate broker Ryan Serhant, known for his role on Million Dollar Listing New York, adding further prestige to this landmark development.
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