Alfa Romeo Tonale Production Officially Begins, Launching Brand into Electrified Era

Auburn Hills, Mich. – Alfa Romeo has officially announced the start of retail production for the highly anticipated 2024 Tonale, marking a significant step for the brand into the realm of electrification. The Tonale, Alfa Romeo’s first-ever plug-in hybrid vehicle, is rolling off the production line at the state-of-the-art Giambattista Vico Stellantis plant in Pomigliano d’Arco, Naples, Italy. This advanced facility underscores the commitment to quality and innovation that defines both the Tonale and Alfa Romeo. Enthusiasts and prospective owners can expect the Tonale to begin arriving at dealerships in June, ready to redefine the premium compact CUV segment.

The 2024 Tonale enters a competitive market with a compelling combination of standard all-wheel drive, an impressive electric range exceeding 30 miles (48 kilometers), and a starting U.S. MSRP of $42,995. For those eager to configure their own vehicle, the Alfa Romeo website, alfaromeousa.com, is now live with a build and price tool. This allows customers to personalize their Ti or Veloce trim Tonale and connect with their preferred dealer to finalize their purchase.

“The arrival of the Alfa Romeo Tonale signifies a pivotal moment for the brand, delivering over 30 miles of all-electric range, a best-in-class 285 horsepower, and a suite of cutting-edge technology,” stated Larry Dominique, senior vice president and head of Alfa Romeo North America. “Introducing such a dynamic and technologically advanced vehicle, especially as our first foray into electrification, firmly establishes Alfa Romeo’s direction for the future within the competitive premium compact sport-utility segment. The Tonale is not just an entry into a new segment; it’s a statement of intent.”

The online configurator at alfaromeousa.com empowers customers to explore the Ti and Veloce trim levels of the Tonale, allowing for a tailored selection of available options and features. Once configured, customers can select their preferred dealer, who will then contact them to finalize the order details and guide them through the purchasing process. Adding to the appeal, customers opting to lease the all-new Alfa Romeo Tonale can benefit from a substantial $7,500 federal EV tax credit, further enhancing the value proposition of this innovative vehicle.

The pricing structure for the 2024 Alfa Romeo Tonale lineup is as follows, excluding the $1,595 destination charge:

2024 Alfa Romeo Tonale Pricing:

  • Veloce: $47,495
  • Ti: $44,995
  • Sprint: $42,995

The all-new 2024 Alfa Romeo Tonale is spearheading a transformative era for the brand, one characterized by luxury, electrification, and advanced connectivity, all while staying true to Alfa Romeo’s renowned race-inspired DNA. As Alfa Romeo’s first venture into the compact sport-utility vehicle market, the Tonale encapsulates over 112 years of rich automotive heritage, now reimagined for the modern driver. North American consumers will be among the first to experience this evolution.

At the heart of the Tonale’s performance is a cutting-edge plug-in hybrid powertrain. This system features a 15.5-kWh lithium-ion battery paired with a potent 90-kW electric motor, delivering an electric range exceeding 30 miles (48 kilometers). Complementing this electric power is a responsive 1.3-liter turbocharged engine, culminating in a best-in-class 285 horsepower. Every Alfa Romeo Tonale is equipped with all-wheel drive as standard, ensuring confident performance in diverse driving conditions.

The driving dynamics of the Tonale are further enhanced by the inclusion of a rapid-response Frequency Damping Suspension (FDS) system. This advanced suspension technology is meticulously engineered to provide a comfortable and refined ride during everyday driving, while automatically adjusting to deliver optimized handling and control when engaging in more spirited driving.

In addition to its performance and electrification, the Alfa Romeo Tonale boasts a comprehensive suite of driver assistance systems, the intuitive Uconnect 5 infotainment system, and the seamless connectivity of Alfa Connect. All of these features are enveloped in a package of striking and contemporary Italian styling, making the Tonale a standout in its class.

Production Excellence: The Giambattista Vico Plant

The Giambattista Vico Stellantis plant, the birthplace of the Tonale, is a testament to advanced automotive manufacturing. Originally designed by Alfa Romeo and operational since 1972, this ultra-modern assembly facility has a long and distinguished history. Having produced over 5 million vehicles to date, the plant has garnered numerous international accolades, including the prestigious World Class Manufacturing (WCM) Gold certification in 2013. To accommodate the production of the technologically advanced Tonale, the plant has undergone significant upgrades, specifically tailored for new technologies and the increasing demands of vehicle electrification.

Alfa Romeo: A Legacy of Innovation

Born in Milan, Italy, in 1910, Alfa Romeo has consistently been at the forefront of automotive design and engineering, crafting some of the most stylish and sporty vehicles in history. This enduring tradition continues with the Tonale, as Alfa Romeo embraces a unique and innovative approach to modern automotive design and technology. The Alfa Romeo Stelvio has already set benchmarks for performance, style, and technology within the SUV segment, and the award-winning Alfa Romeo Giulia delivers race-inspired performance and advanced technology to the premium midsize sedan category. Now, with the arrival of the Tonale, Alfa Romeo extends its reach into the compact SUV market, embarking on a radical evolution towards electrification and connectivity on a global scale. Alfa Romeo is proud to be part of the Stellantis portfolio of leading global automotive brands and mobility solutions. For more information on Stellantis (NYSE: STLA), please visit www.stellantis.com.

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2024 Alfa Romeo Tonale

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