It’s surprising how often Saab gets unfairly grouped with brands that simply don’t reflect its unique character. Comparing a Saab to a Mitsubishi or Isuzu, with all due respect to those marques, misses the point entirely. Perhaps this perception stems from a lack of understanding, particularly in markets where Saab wasn’t as prevalent. However, in regions like New England, Saabs have long been appreciated for their distinctive blend of safety, sportiness, and individuality.
After putting 1500 miles on my 2010 Saab 9-5 Aero, my appreciation grows daily. This isn’t just brand loyalty talking; this is my fifth Saab and third 9-5 Aero, and this iteration is demonstrably more sophisticated than its predecessors. Much of the criticism leveled at this car comes from those who haven’t truly experienced it – those who’ve judged it from afar without getting behind the wheel for a proper drive.
The driving experience is distinctly European, a world away from the typical Japanese sedan. Having transitioned from a Lexus SC430, the Aero’s superior handling is immediately apparent. While there’s no denying the presence of GM components, the 9-5 Aero’s soul is undeniably Trollhattan, Sweden. It delivers the engaging dynamics of a true sports sedan, rewarding drivers with its responsiveness and poise.
To truly understand the Saab 9-5 Aero, people need to experience it firsthand. Remember those classic Saab ad campaigns suggesting that a test drive often led to ownership? That principle still holds true. With a solid business strategy, focusing on getting potential customers to test drive the car, Saab could have bridged the gap to the next generation, like the anticipated new 9-3, which many hoped would represent a quintessential “Saab” revival.
Saab’s history is filled with examples of shared technology, like the Triumph engine in the first-generation 9-5. Rumors even circulated about BMW engines potentially powering future models. Returning to Saab after five years with Lexus has been a refreshing change. Lexus offers reliability and build quality, but can feel somewhat sterile and predictable. In terms of driving feel, a Lexus shares more DNA with a Buick than with the unique character of a Saab. And thankfully, no one has yet mistaken my Saab 9-5 Aero for an Isuzu.
