Individuality in the realm of modern luxury is highly prized, and Porsche understands this deeply. That’s why the new Porsche Panamera Turbo offers an extensive palette of colors, upholstery choices, decorative trims, and accent details right from the factory. But for those who demand the ultimate in bespoke automotive artistry, Porsche presents the Sonderwunsch program. This exclusive service elevates personalization to an entirely new level, encompassing in-depth consultation, meticulous planning, and expert execution of custom color and material desires, even extending to the creation of unique, one-off vehicles. Porsche showcased the boundless possibilities of the Sonderwunsch program at the world premiere of the new Panamera in Shanghai.
Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche, emphasizes the significance of this program: “Our customers appreciate the opportunity to infuse their personal style into their car’s design. The Panamera Turbo Sonderwunsch, based on the new Panamera Turbo E-Hybrid, perfectly illustrates our ability to realize these desires with precision and flexibility, transforming a customer’s vision into reality. Through specially crafted colors, individual accents, and meticulous planning, we’ve turned the Panamera into a truly unique masterpiece. The exterior was meticulously crafted by experts from Style Porsche and Exclusive Manufaktur. The interior’s unveiling is reserved for next year, ensuring anticipation. This exceptional vehicle serves as an inspiration, encouraging individuals to bring their own dream of a highly personalized Panamera to life.”
Leblon Violet Metallic: A Color as Unique as You Are
The Porsche Exclusive Manufaktur has masterfully painted the Panamera Turbo Sonderwunsch inspiration model in a striking two-tone finish. The centerpiece of this design is the specially formulated Leblon Violet Metallic. This captivating violet hue possesses subtle chestnut undertones, adding warmth and depth to the color. Employing a sophisticated production technique, the artisans at Style Porsche and Exclusive Manufaktur have seamlessly blended this distinctive color into a deep black in the lower portion of the vehicle. This gradient effect creates a dynamic and eye-catching visual appeal. Further enhancing the exterior are door sills and front and rear spoiler lips finished in solid black, while tinted headlights, taillights, and windows maintain the cohesive dark theme. The tailpipes are presented in Bronzite, adding a final touch of exclusivity.
Adding another layer of opulence, the clear coat of the Sonderwunsch Panamera Turbo is infused with flakes vaporized with genuine gold. This innovative technique creates a luxurious shimmer and a captivating depth effect to the paint finish. Pinstripes in Avium Metallic, another newly developed color, further adorn the exterior, incorporating an integrated Sonderwunsch logo for subtle branding. The face of the 21-inch center-locking rims and the frames of the side windows also receive the Avium Metallic treatment, ensuring a harmonious and refined aesthetic. The meticulously executed logos on the rear exemplify the craftsmanship and unwavering attention to detail that define the Sonderwunsch program.
Porsche Exclusive Manufaktur: Crafting Automotive Dreams
Porsche Exclusive Manufaktur and Porsche Classic stand as guardians of Porsche’s legacy, dedicated to enhancing and restoring exceptional sports cars with unparalleled skill and meticulousness. In line with its Co-Creation strategy, Porsche is revitalizing its legendary Sonderwunsch program from the late 1970s. This initiative empowers customers to co-design highly individualized, one-off vehicles, working in close collaboration with Porsche’s expert team throughout the entire process.
The comprehensive services offered encompass Factory Commissioning, allowing for personalized color and material requests directly during production. Factory Re-Commissioning provides further customization options after the vehicle has been delivered to the customer. For the ultimate expression of individuality, the Factory One-Off service facilitates systematic new technical developments, resulting in truly unique creations. Depending on the age of the vehicle, the technical specialists at Porsche Exclusive Manufaktur or Porsche Classic expertly manage the implementation of these bespoke requests.
The Panamera Turbo Sonderwunsch itself was conceived through the Factory Re-Commissioning process. This served as a practical demonstration to elucidate the procedure in a tangible project and make it readily understandable for customers. Clients interested in this exclusive service can initiate contact with the Sonderwunsch Team within the Exclusive Manufaktur unit through their local Porsche Centre. The subsequent Factory Re-Commissioning of their Porsche Panamera Turbo is then meticulously orchestrated by Porsche experts. The vehicle is transported to the manufacturing facility, where it undergoes customization according to the client’s precise specifications. Market-specific transportation and registration requirements are meticulously addressed and agreed upon with each customer on an individual basis, ensuring a seamless and personalized experience. The Sonderwunsch program truly embodies Porsche’s commitment to delivering unparalleled luxury and personalization to its discerning clientele.
