The Sport Utility Vehicle (SUV) continues its reign as the king of the automotive market in the United States. As we move into late 2024, SUVs are not just a trend; they are a definitive preference for American drivers. This year, manufacturers are doubling down on their SUV offerings, packing them with cutting-edge technology, enhanced safety features, and versatile designs that blend practicality with performance. From compact models perfect for city life to midsize giants built for families, the SUV segment caters to a diverse range of needs and lifestyles. Let’s dive into the top 10 Popular Suvs that are leading sales charts in the US based on data from the first three quarters of 2024 (January to September).
The sales figures presented are based on manufacturer-reported data, with the exception of Tesla, as they do not publicly release official sales numbers.
10 Subaru Crosstrek
131,847 Units Sold
Image: The Subaru Crosstrek Wilderness, a popular SUV known for its off-road capabilities, displayed in blue.
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The Subaru Crosstrek consistently ranks as a popular SUV choice for those seeking adventure in a compact package. Its reputation for reliability and impressive off-road capability makes the 2024 Crosstrek a standout in its class. Perfect for both weekend warriors and daily urban commuters, the redesigned model boasts a more modern exterior and an upgraded interior. Key improvements include a larger infotainment screen and advanced driver-assistance technologies. With 9.3 inches of ground clearance in the rugged Wilderness trim and Subaru’s signature symmetrical all-wheel-drive system, the Crosstrek is arguably one of the most capable off-road crossovers available, further solidifying its position as a popular SUV for adventurous drivers.
9 Chevrolet Equinox
143,523 Units Sold
Image: The 2025 Chevrolet Equinox RS, a popular compact SUV, presented in a sporty 3/4 front view.
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The Chevrolet Equinox remains a popular SUV for families and individuals prioritizing practicality and comfort in a compact form. This model skillfully blends a spacious interior with a comfortable ride and user-friendly design. The Equinox stands out for its balance of comfort and affordability, making it an attractive option in the competitive SUV market. Its fuel-efficient turbocharged engine and enhanced safety features, such as automatic emergency braking and lane-keeping assist, contribute to its appeal as a dependable daily driver. Competitive pricing and a comprehensive suite of features ensure the Equinox’s continued presence among the top-selling popular SUVs of 2024.
8 Hyundai Tucson
145,947 Units Sold
Image: The 2025 Hyundai Tucson Plug-In Hybrid (PHEV), a popular and eco-friendly SUV option, showcased in a hero shot.
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The Hyundai Tucson’s impressive sales figures highlight its rising popularity in the crowded compact SUV segment. The 2025 Tucson distinguishes itself with a bold and modern design, a roomy interior, and state-of-the-art technology features, including an optional 10.25-inch touchscreen and advanced safety systems. Offering a well-rounded package, the Tucson also provides an ultra-fuel-efficient hybrid powertrain option, catering to environmentally conscious buyers. Designed to appeal to a broad spectrum of drivers seeking a stylish and technologically advanced family vehicle, the Hyundai Tucson is cementing its place as a popular SUV in the market.
7 Ford Explorer
146,799 Units Sold
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Ford’s Explorer has long been a cornerstone in the midsize SUV category and continues to be a popular SUV choice. Known for its versatility, the Explorer offers a range of engine options and seating for up to seven passengers, accommodating larger families and groups. The 2025 model year brings a refreshed design with a restyled front end, the introduction of available BlueCruise hands-free driving technology, and a streamlined trim lineup. Engine choices include a 2.3-liter EcoBoost and a more powerful V6, providing robust performance suitable for both everyday driving and towing. With its spacious cabin, advanced technological features, and comprehensive safety equipment, the Ford Explorer remains a dependable and popular SUV for families needing a vehicle that can handle everything from daily commutes to weekend getaways.
6 Chevrolet Trax
149,762 Units Sold
Image: The 2025 Chevrolet Trax Activ, a budget-friendly and popular compact SUV, presented in green color.
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The introduction of an all-new Chevrolet Trax for the 2024 model year has significantly boosted sales, making it a highly popular SUV, especially among budget-conscious buyers. This compact crossover now features a more spacious and refined interior, a host of tech features, and improved fuel efficiency, all while maintaining an attractive price point. Powered by a small but energetic 1.2-liter turbocharged engine, the Trax is ideally suited for city driving, offering excellent maneuverability and efficiency. Its affordability and practicality make it a popular SUV option for younger buyers or as a second vehicle for families looking for economical transportation.
5 Jeep Grand Cherokee
160,939 Units Sold
Image: The Jeep Grand Cherokee 4xe, a popular SUV known for its blend of luxury and off-road capability, shown in a 3/4 front view.
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The Jeep Grand Cherokee remains an iconic popular SUV in the American market, celebrated for its unique combination of rugged off-road prowess and premium amenities. For 2024, the Grand Cherokee retains its classic design while incorporating updated technology, including a more advanced Uconnect infotainment system and enhanced driver-assistance features. Equipped with a powerful V6 engine and Jeep’s renowned 4×4 system, the Grand Cherokee excels in both on-road comfort and off-road adventures. Its spacious interior and smooth, refined ride quality make it a top contender for those seeking a popular SUV that offers both luxury and robust performance.
4 Nissan Rogue
189,156 Units Sold
Image: The 2025 Nissan Rogue Rock Creek Edition, a popular and rugged SUV variant, showcased in a front view.
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The Nissan Rogue stands as Nissan’s best-selling model and consistently ranks as one of America’s top-selling compact popular SUVs, a trend that continues in 2024. The Rogue’s widespread appeal stems from its well-appointed cabin, exceptional fuel efficiency, and a comprehensive suite of standard technology and safety features. Powered by a 1.5-liter turbocharged engine, the Rogue delivers improved power compared to previous models while maintaining excellent fuel economy. Its well-equipped interior and comfortable ride make it a highly desirable option for families and tech-oriented drivers. The 2025 Rogue introduces a new rugged Rock Creek Edition, further enhancing its appeal and solidifying its position as a leading popular SUV in the US market.
3 Honda CR-V
298,164 Units Sold
Image: The Honda CR-V, a consistently popular and reliable SUV, displayed in a front 3/4 angle.
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The Honda CR-V continues its reign as a bestseller in 2024, embodying the ideal combination of reliability, practicality, and efficiency, making it a top popular SUV. Its spacious cabin, legendary Honda reliability, and excellent fuel economy make the CR-V a go-to choice for both families and daily commuters. The 2025 model offers an even more refined interior and advanced safety features, including adaptive cruise control and lane-keeping assist. For those prioritizing fuel savings, the CR-V Hybrid provides exceptional economy without compromising performance, further enhancing its appeal as a popular SUV.
2 Tesla Model Y
312,000 Units Sold (Estimated)
Image: The Tesla Model Y, the best-selling electric popular SUV, presented in a front 1/4 view.
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The Tesla Model Y remains the best-selling electric SUV in the US, and a highly popular SUV overall, driven by its impressive performance, groundbreaking technology, and the expanding Tesla Supercharger network. With estimated sales of 312,000 units in the first three quarters of 2024, the Model Y dominates the electric crossover segment. Offering a substantial range of up to 320 miles on a single charge, the Model Y combines sports car-like performance with SUV practicality. Its minimalist design, rapid acceleration, and advanced autonomous driving capabilities make it a favorite among EV adopters and tech enthusiasts. As the automotive market increasingly shifts towards electric vehicles, the Model Y is leading the charge as a popular SUV in this evolving landscape.
1 Toyota RAV4
350,331 Units Sold
Image: The 2024 Toyota RAV4 Hybrid XSE, America’s most popular SUV, shown in a 3/4 front view.
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41/38/39 mpg (AWD Hybrid) |
94 MPGe/38 mpg combined (PHEV) |
The Toyota RAV4 firmly holds its position as the most popular SUV in America, consistently topping sales charts. Its broad appeal stems from its exceptional versatility, renowned reliability, and impressive fuel efficiency, making it a straightforward choice for a wide range of buyers across the US. The 2024 RAV4 caters to diverse needs with multiple trims, including a highly efficient hybrid option. Its rugged styling attracts adventurous drivers, while the well-appointed interior ensures comfort and convenience for everyday use. With class-leading fuel economy and excellent resale value, the RAV4 continues to lead the popular SUV segment in 2024, solidifying its status as the top choice for American car buyers.
Sources: Subaru, Chevrolet, Hyundai, Ford, Stellantis, Toyota, Honda, Nissan, GCBC, Automotive News