Lexus is set to make a significant impact at the 2017 North American International Auto Show in Detroit, showcasing its commitment to craftsmanship, quality, and innovative design. From January 8th to 22nd, attendees at Cobo Center will be immersed in the Lexus brand experience at their newly designed exhibit. The highlight of this year’s showcase is undoubtedly the world debut of the all-new, fifth-generation 2018 LS flagship sedan, a vehicle that reconnects Lexus with its historical roots.
Detroit holds a special place in the Lexus story, as it was here in 1989 that the very first LS premiered, marking the birth of the Lexus brand itself. The LS quickly established itself in the luxury automotive segment, renowned for its exceptional ride performance, unparalleled quietness, and superior comfort – qualities that discerning consumers have come to expect from a premium vehicle. Now, nearly three decades later, the 2018 LS arrives with a striking and bold new design, featuring a coupe-like silhouette that cleverly maintains interior spaciousness. This groundbreaking sedan is built upon an extended version of Lexus’s all-new global architecture for luxury vehicles (GA–L) premium rear-wheel drive platform, the same foundation as the LC, promising a more dynamic and engaging driving experience.
Adding to the excitement, the Lexus UX Concept will make its North American debut after its initial reveal at the Paris Motor Show. This compact crossover concept presents a fresh perspective on vehicle design, offering the visual appeal and robust presence of an off-roader, yet with a lower ground clearance and a sporty, coupe-like driving position. The UX Concept blurs the lines between exterior and interior, featuring an innovative 3-D Human Machine Interface that forges a closer connection between car and driver. Furthermore, the vehicle showcases the first design interpretation of the Lexus Kinetic Seat Concept, representing the cutting edge in seat technology aimed at enhancing driving comfort.
The Lexus Kinetic Seat Concept design story will be a featured element within the exhibit, illustrating how the seat cushion and backrest are engineered to move kinetically in response to occupant weight and external forces. This innovative approach aims to provide a more comfortable and less fatiguing driving experience. In total, the expansive 1683 m2 Lexus exhibit will feature 14 vehicles, including the return of the LC performance coupe. The LC, a “must-see” debut from the previous year’s Detroit show and slated for sale in 2017, perfectly embodies Lexus’s unwavering dedication to crafting vehicles with emotionally resonant designs and exhilarating performance capabilities. Lexus’s presence at the 2017 Detroit Auto Show underscores their commitment to pushing the boundaries of automotive innovation and design, solidifying their position as a leader in the luxury vehicle market with these exciting New Automotive Debuts.
