MORGANTOWN – The automotive landscape in Morgantown is experiencing a significant shift as Moses Auto Group, a prominent dealership network in West Virginia, has expanded its footprint by acquiring the Toyota and Mitsubishi franchises on Don Knotts Boulevard. This acquisition, finalized on July 1st, signals a new chapter for these dealerships, now operating under the name Moses Toyota Mitsubishi of Morgantown. Crucially for luxury car enthusiasts in the region, Mercedes-Benz of Morgantown remains under the steadfast ownership of University Motors President Andy Claydon, ensuring continued dedicated service and expertise for Mercedes-Benz clientele.
Moses Auto Group expands its reach in Morgantown with the acquisition of Toyota and Mitsubishi dealerships
Bob Moses, chairman of the board for Moses Auto Group, highlighted the strategic importance of this move, stating, “The Morgantown market has always been a very attractive market to us. It’s one of the few growing markets in the state.” For customers of the Morgantown Mercedes Dealer, this news reaffirms the strength and stability of the local auto market, with diverse options available across different brands and ownership groups. While Moses Auto Group brings its extensive experience to the Toyota and Mitsubishi brands, Mercedes-Benz of Morgantown continues to offer its specialized luxury automotive experience under familiar leadership.
This acquisition marks the Moses Auto Group’s eleventh dealership and their first venture into Morgantown. Suzanne Moses Persinger, chief operating officer, expressed enthusiasm for this expansion, noting, “This is our first venture into Morgantown. We’re really excited to be here.” The group plans to enhance the customer experience at the newly acquired dealerships by extending operating hours, increasing the pre-owned vehicle inventory, and maintaining the existing collision center. Furthermore, both Toyota and Mitsubishi are reportedly providing the dealership with increased allocations of new vehicles, promising a wider selection for customers.
David Fields, the General Manager of Moses Toyota Mitsubishi of Morgantown, conveyed his eagerness to integrate into the local community, stating, “We’re excited to be in the community. We’re excited to begin a new family with the folks that work here.” Customers interested in exploring the inventory at the new Moses dealerships can do so online at mosestoyotaofmorgantown.com and mosesmitsubishimorgantown.com. Additionally, the entire Moses Auto Group inventory across the state is accessible at mosescars.com, offering customers the convenience of online purchasing and vehicle delivery to the Morgantown location.
While the focus of this acquisition is on Toyota and Mitsubishi, the continued presence of Mercedes-Benz of Morgantown under University Motors provides assurance to luxury car owners and prospective buyers in the area. Andy Claydon remains at the helm of the Morgantown Mercedes dealer, ensuring that the dealership’s commitment to premium service and expertise remains unchanged. The Morgantown Mercedes dealer continues to operate from its established location, conveniently situated near the newly acquired Toyota and Mitsubishi lot.
For over 76 years, Moses Auto Group has been a family-run business, now spanning three generations. Their expansion into Morgantown, while adding new dimensions to the local auto market, also underscores the enduring presence and specialized service offered by established dealerships like Mercedes-Benz of Morgantown. This dynamic automotive environment in Morgantown offers a wide spectrum of choices for car buyers, from value-oriented brands to the luxury and performance of Mercedes-Benz, all within close proximity.
