Introduction
Welcome to the Mercedes House New York website (the “Site”). Mercedes House New York is committed to protecting the privacy of visitors to our Site and residents of our luxury building. You (“You” or “Your” as applicable) should carefully read and understand the following Privacy Policy (“Policy”). This Policy is designed to provide You with comprehensive information regarding Mercedes House New York’s practices for collection, storage, use, and disclosure of Your personal information (“Information”). This Policy applies to all services available on the Site, specifically relating to Mercedes House New York, and does not extend to services or products offered by third-party websites linked from our Site. By using the Site, You consent to the collection and use of Your Information by Mercedes House New York as described in this Policy and the Mercedes House New York Terms and Conditions, which are incorporated herein by reference and may include terms that are listed but not explicitly defined in this Policy.
Mercedes House New York reserves the right to update this Policy in the future and revise it at any time. Any such revisions will be effective immediately upon notification. Notification may be provided through various means, including posting a revised Policy on this Site. Your continued use of the Site following such notice will constitute Your acceptance of the revised Policy. We encourage you to review this Policy periodically to stay informed about how we are protecting your information.
Information Collected / 3rd Party Websites
We collect both “Personal Information” and “Anonymous Information” from users of our Site and prospective residents of Mercedes House New York. “Personal Information” is data that can be used to identify or contact you, or relates to individuals whose information you provide as part of your engagement with Mercedes House New York. This includes, but is not limited to, first name, last name, social security number, real estate license number (if applicable), email address, phone number, street address, username and/or email address combined with password or security details, account numbers, or credit/debit card numbers (even without security codes, access codes, or passwords if the account is accessible without them), and any information linked to the aforementioned data. This information is crucial for processing applications and providing tailored services at Mercedes House New York.
“Anonymous Information” is data that cannot be used to personally identify or contact an individual and is not linked to identifiable personal information. This includes passively collected data about your activities on the Services, such as usage statistics, to the extent this data is not linked to your Personal Information. Like most website providers for luxury residences in New York City, we automatically collect certain information from your devices, such as your IP address, browser type, device identifier (“UDID”), and mobile operating system. We also gather geolocation data from Users who utilize location-based services on our Site, enhancing our understanding of user demographics interested in Mercedes House New York.
a. Voluntarily Submitted Information
We collect Personal Information that you willingly provide during your interaction with Mercedes House New York services. This includes when you subscribe to our luxury apartment listings, complete the Contact Us form, contact a leasing agent, schedule a viewing of available residences, submit a rental application, input information into the Services, make payments, or otherwise manage your account with us through the Site. This voluntary submission of data is essential for us to assist you in finding your ideal luxury apartment at Mercedes House New York.
a. Information Collected via Technology
We may collect data related to your use of the Site, including your hardware model, browser specifications, operating system, Internet Protocol (IP) address, and domain name. If you are accessing the Site via a mobile device, Mercedes House New York may also receive your UDID or another unique identifier, along with your mobile operating system. We may correlate this technical information with other Personal Information we hold about you to personalize your experience with Mercedes House New York. We utilize tools like cookies to collect and analyze user behavior. “Cookies” are small data files that a website transfers to your device while you browse. We employ both session Cookies (which expire upon closing your browser), persistent Cookies (which remain on your device until deletion), and third-party Cookies (placed by domains other than Mercedes House New York) to enhance your interaction and provide a more personalized, interactive experience on our Site. Persistent Cookies can be removed by following instructions in your web browser’s help file. A “Pixel” is a code snippet that collects data on visitor behavior on our website and transmits this information back to the originating platform for processing and reporting, helping us understand user engagement with Mercedes House New York.
- Geolocation Data: If you access the Services through a mobile device, we may access, collect, monitor, and store “geolocation data” to enhance location-based services and understand user interests in the New York area surrounding Mercedes House.
- We utilize third-party services such as Google Analytics and Google Search Console to analyze online behavior data of Users, helping us improve our Site and understand user preferences related to luxury living in New York City. Specifically, we employ Google Analytics features like “Remarketing,” “Demographics and Interest Reporting,” and “AdWords.” These tools allow us to use Google Analytics’ third-party audience data to inform, optimize, target, and deliver advertisements based on your visits to our Website. This helps us better understand your needs and preferences, with the goal of improving our Services for all Users and tailoring our business and marketing strategies for Mercedes House New York accordingly.
- If you wish to opt out of Google Analytics, you can download and install the browser plugin available at http://tools.google.com/dlpage/gaoptout?hl=en. Users can also opt out of third-party interest-based advertising by visiting the Network Advertising Initiative’s deactivation website at www.networkadvertising.org/choices/ to manage their preferences regarding online tracking and advertising.
Use of Collected Information
Personal Information We may utilize your Personal Information for the following representative purposes, all aimed at enhancing your experience with Mercedes House New York:
- Schedule a viewing or virtual tour of apartments at Mercedes House New York for you.
- Send important communications and administrative emails related to your inquiries, applications, or residency at Mercedes House New York.
- Process and evaluate the information you provide through the application process for residency at Mercedes House New York and contact you regarding the status of your application.
- Process information uploaded by you to our Services, which may include documents and data necessary for your application or resident account management.
- Process application fees, rent payments, and other financial transactions related to your tenancy or potential tenancy at Mercedes House New York.
- Send you requested information about Mercedes House New York, including building details, amenities, resident services, and neighborhood information.
- Send you promotional and marketing information, newsletters, special offers, or other relevant updates from us or on behalf of our trusted sponsors or partners, keeping you informed about Mercedes House New York and related luxury living opportunities.
- Perform essential internal operations, including fraud detection and prevention, to ensure a secure and trustworthy environment for all Mercedes House New York residents and users.
- Analyze, benchmark, and conduct comprehensive research on user data and interactions with the Services to improve our offerings, tailor user experiences, and better understand the preferences of those interested in luxury residences like Mercedes House New York.
Anonymous Information We may use Anonymous Information for purposes such as:
- Performing internal operations on the Services to maintain and improve the functionality and user experience of the Mercedes House New York website.
- Improving the Services and customizing the user experience to better cater to the needs and preferences of individuals seeking luxury apartments in New York City.
- Aggregating data collected via Cookies and Pixels for statistical analysis to help us track trends, analyze usage patterns, and optimize our online presence and marketing efforts for Mercedes House New York.
Sharing and Disclosing Information
We assure you that Mercedes House New York does not rent, sell, or share your Personal Information with third parties except when explicitly approved by you at the time of disclosure or under the specific circumstances outlined in this Privacy Policy. Your privacy is paramount, and we are committed to maintaining the confidentiality of your personal data.
If you prefer that we not use or disclose Personal Information collected about you in the ways described in this Privacy Policy, you have the option to refrain from using the Services or providing your Personal Information at any time. However, please note that this may limit our ability to provide you with certain services or information related to Mercedes House New York.
In addition to using the information collected by us for the purposes detailed in Section 2, we may also share your information as described below. We encourage you to review our sharing policy carefully, especially concerning your Personal Information.
Furthermore, by accessing and using the Services, you consent to allow us to share your geolocation information, which helps us enhance location-based services and understand user interests in the context of Mercedes House New York and its surrounding areas.
a. Service Providers
- We share Personal Information with carefully selected vendors, consultants, and other third-party service providers who perform services on behalf of and at the request of Mercedes House New York. This includes, without limitation, companies that provide email services, host the Services, and third-party payment processors that enable you to make secure payments through the Services for applications, rent, and other fees associated with Mercedes House New York.
- Mercedes House New York ensures that these selected companies maintain high standards of data privacy and agree to use Personal Information solely to perform specific services on behalf of Mercedes House New York and in strict accordance with the terms and conditions of this Privacy Policy. We hold our service providers to the same rigorous standards of privacy and data protection that we uphold.
b. Compliance with Laws, Law Enforcement, and Safety
- We may disclose information we have collected about you if legally required to do so or if we, in our sole discretion, believe that such disclosure is reasonably necessary to comply with applicable laws, requests or orders from law enforcement agencies, or any legal process, whether or not such disclosure is mandated by law. This also extends to protecting or defending the rights or property of Mercedes House New York or a third party in situations where we believe it is necessary to safeguard interests and ensure safety.
c. Aggregated Anonymous Information
- Aggregated Anonymous Information is derived from combining your Anonymous Information with the Anonymous Information of other Users (“Aggregated Anonymous Information”). This form of data does not allow you to be personally identified or contacted. Mercedes House New York may share such Aggregated Anonymous Information with third parties for various purposes, including analytical research, demographic studies, and industry reporting, all aimed at improving services and understanding market trends relevant to luxury residences in New York City.
d. Business Transactions
- In the event of a business transaction such as a merger, acquisition, or sale of all or a portion of our assets, we may share all or some of your Personal Information with relevant parties, including subsidiaries, joint ventures, or other companies under common control. In such cases, we will ensure that these entities are bound by and honor this Privacy Policy, providing continued protection for your Personal Information.
Security of Your Information
Mercedes House New York employs commercially reasonable procedures and security measures to protect the Information collected through the Site. We utilize industry-standard practices to safeguard your data against unauthorized access, disclosure, alteration, or destruction. However, it is important to acknowledge that no security system is entirely impenetrable. Therefore, while we strive to protect your Information, Mercedes House New York cannot guarantee the absolute security of the Site or that Your Information will be completely secure from interception during transmission to the Site.
In the event of any legally required disclosure of a breach in the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” or “personal information” (as defined by applicable state statutes on security breach notification), we are committed to notifying you promptly via email and/or conspicuous posting on the Website. This notification will be made in the most expedient time possible and without unreasonable delay, consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
Links to Third Party Sites
While the Mercedes House New York Site may contain links to third-party websites for your convenience and information, Mercedes House New York is not responsible for the privacy policies and/or practices of these external websites. When you navigate to a third-party website through links provided on our Site, you should carefully review the terms and conditions and privacy policy specific to that third-party website, as they will govern your use of that site. Our Privacy Policy applies solely to information collected by Mercedes House New York through our Site.
Children’s Privacy
The Mercedes House New York Site is intended for use by individuals aged 18 years or older. Accordingly, you must be at least 18 years of age to access and use our Site. If you are under 18 years of age, you are prohibited from accessing the Site without the explicit consent and supervision of a parent or legal guardian. Mercedes House New York does not knowingly collect, distribute, or share any Information from individuals under 18 years of age and is under no obligation to actively verify the age of users accessing the Site. If Mercedes House New York becomes aware that a child under 18 years of age has provided Information to Mercedes House New York or through the Site, we will take immediate steps to delete such Information as soon as reasonably possible under the circumstances.
Termination
If, at any point, you decide that you no longer wish to receive the Services or communications from Mercedes House New York, please follow the unsubscribe instructions provided in any communications you have received from us. Upon receiving your termination request, Mercedes House New York will process your request within thirty (30) days. We will delete Your Mercedes House New York ID and cease providing You with Services within this timeframe, and Your Personal Information will be removed from active systems and no longer readily available on the Site. Please be aware that Mercedes House New York reserves the right to utilize Your Information in any aggregated data collection after termination for statistical and analytical purposes. However, we assure you that any use of such Information will be in an anonymized format and will not personally identify you.
California Privacy Rights
Under California’s “Shine the Light” law, California residents who have an established business relationship with Mercedes House New York have the right to request in writing certain information regarding the disclosure of their personal data to third parties for direct marketing purposes. Specifically, you may request: (i) a list of the categories of Personal Information, such as name, address, email address, and the type of services provided, that Mercedes House New York has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes, and (ii) the names and addresses of all such third parties. To request the above information under California’s “Shine the Light” law, please contact us via email at [email protected].
Questions
If you have any questions or concerns regarding this Policy or the Mercedes House New York Site, please do not hesitate to contact Mercedes House New York at [email protected]. We are committed to addressing your inquiries and ensuring your understanding of our privacy practices.
Effective Date: March 15th, 2023
