Privacy Policy for Mercedes House Apartments NYC

Introduction

Welcome to the Mercedes House Apartments Nyc website (the “Site”). Mercedes House Apartments NYC (“Mercedes House Apartments,” “We,” “Us,” or “Our”) is dedicated to protecting the privacy of visitors to our Site. We understand the importance of your personal information and are committed to handling it responsibly and with respect. This Privacy Policy (“Policy”) is designed to inform you about our practices regarding the collection, storage, use, and disclosure of your personal information (“Information”).

This Policy applies to all services offered on the Site and does not extend to services or products provided by third parties, including websites linked from our Site. By using the Site, you consent to the collection and use of your Information by Mercedes House Apartments NYC as described in this Policy and our Terms and Conditions, which are incorporated herein by reference. We encourage you to review the Terms and Conditions for a complete understanding of the terms governing your use of our Site.

Mercedes House Apartments NYC may update this Policy periodically to reflect changes in our practices or legal requirements. We reserve the right to revise this Policy at any time, and any such revisions will be effective immediately upon posting notice. We may provide notice of updates in various ways, including by posting the revised Policy on the Site. Your continued use of the Site after such notice constitutes your acceptance of the revised Policy. Please review this Policy regularly to stay informed about how we protect your privacy.

Information We Collect

We collect both “Personal Information” and “Anonymous Information” from users of our Site.

• Personal Information: This is information that can be used to identify or contact you directly. When you interact with our Site, we may collect Personal Information such as your first and last name, social security number (where necessary for applications), real estate license number (if applicable), email address, phone number, and street address. This also includes login credentials like usernames and passwords, account numbers, and credit/debit card details for transactions.

• Anonymous Information: This type of information cannot be used to identify you personally. It includes passively collected data about your activity on the Site, such as usage data, as long as this data is not linked to your Personal Information. Like most websites, we automatically collect certain information from your devices, including your IP address, browser type, device identifiers (UDID), and operating system. We also collect geolocation data from users who utilize location-based services on the Site.

a. Information You Voluntarily Provide

We collect Personal Information that you willingly provide to us when you use our Services. This includes when you:

• Subscribe to apartment listings.
• Fill out contact forms, such as the “Contact Us” form.
• Contact our leasing agents.
• Schedule apartment tours.
• Submit rental applications.
• Enter information into the Site for various purposes.
• Make payments for rent or other services.
• Manage your account through the Site.

b. Information Collected Through Technology

We use various technologies to collect information about your interactions with the Site:

• Device Information: We may collect details about the devices you use to access our Site, including hardware model, browser type, operating system, IP address, and domain name. For mobile devices, we may also collect your UDID or other unique identifiers and mobile operating system information. We may link this information with other Personal Information we hold about you to enhance your experience and for analytical purposes.

• Cookies: We use cookies, which are small data files stored on your device, to enhance your browsing experience. We use both:

  • Session Cookies: These expire when you close your browser and are used to maintain your session on the Site.
  • Persistent Cookies: These remain on your device until you delete them or they expire. They help us remember your preferences and settings for future visits.
  • Third-Party Cookies: These are placed by third-party services we use, such as analytics providers, to track website usage and behavior. You can manage cookie preferences through your browser settings.

• Pixels: We may use pixels (also known as web beacons or tracking pixels), which are small snippets of code that help us track user behavior on our Site. Pixels collect information about your visit, such as pages viewed and actions taken, and transmit this data to analytics platforms for processing and reporting.

• Geolocation Data: If you access the Site from a mobile device, we may collect geolocation data. This information helps us provide location-based services and improve your experience.

• Analytics Services: We utilize third-party analytics services like Google Analytics and Google Search Console to analyze user behavior on our Site. These tools help us understand how visitors interact with the Site, identify trends, and improve our services. We use features such as “Remarketing,” “Demographics and Interest Reporting,” and “Ad Words” in Google Analytics to better understand user demographics and interests, optimize our marketing efforts, and provide relevant advertisements.

  • Opting out of Google Analytics: You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on, available at: http://tools.google.com/dlpage/gaoptout?hl=en.
  • Opting out of interest-based advertising: You can also opt out of third-party interest-based advertising through the Network Advertising Initiative’s deactivation website: www.networkadvertising.org/choices/

How We Use Your Information

Personal Information

We may use your Personal Information for various purposes, including but not limited to:

• Scheduling Apartment Tours: To arrange and confirm apartment tour appointments at Mercedes House Apartments NYC.
• Communications: To send you communications, including administrative emails related to your account or our services.
• Application Processing: To process and evaluate information you provide during the rental application process and to contact you regarding your application status.
• Service Delivery: To process information you upload to our Site and provide you with the services you request.
• Payment Processing: To process payments for applications, rent, and other fees associated with Mercedes House Apartments NYC.
• Information Requests: To send you information you request about Mercedes House Apartments NYC, including details about the building, amenities, and services.
• Marketing and Promotions: To send you promotional and marketing information, newsletters, offers, and other updates from us or on behalf of our partners and sponsors, where permitted by law.
• Internal Operations: To perform internal operations, such as fraud detection and prevention, and to ensure the security of our Site and services.
• Data Analysis and Research: To analyze user data, benchmark performance, and conduct research to improve our services and user experience.

Anonymous Information

We may use Anonymous Information for purposes such as:

• Site Operations: To perform internal operations related to the maintenance and improvement of the Site.
• Service Improvement: To enhance the functionality of the Site and customize the user experience based on usage patterns.
• Statistical Analysis: To aggregate data collected via cookies and pixels for statistical analysis, helping us track trends, analyze patterns, and make data-driven decisions to improve our services.

Sharing and Disclosure of Information

We understand the sensitivity of your Personal Information and will not rent, sell, or share it with third parties except as explicitly approved by you at the time of disclosure or as described in this Privacy Policy.

If you prefer that we not use or disclose your Personal Information in the ways outlined in this Policy, you may choose not to use our Services or provide your Personal Information.

In addition to the uses described in Section 3, we may share your information in the following circumstances:

a. Service Providers

We engage third-party vendors, consultants, and service providers to perform services on our behalf. These services may include email communication, website hosting, and payment processing. We may share Personal Information with these service providers to enable them to perform these services. Mercedes House Apartments NYC carefully selects service providers who maintain high standards for privacy and data security. They are contractually obligated to use Personal Information only for the specific services they are contracted to perform for us and in accordance with this Privacy Policy.

b. Legal Compliance and Safety

We may disclose your information if required by law or if we believe, in our sole discretion, that such disclosure is reasonably necessary to:

• Comply with applicable laws, regulations, legal processes, or governmental requests.
• Respond to requests from law enforcement agencies or legal authorities.
• Enforce our Terms and Conditions or this Privacy Policy.
• Protect the rights, property, or safety of Mercedes House Apartments NYC, our users, or others.

c. Aggregated Anonymous Information

We may share Aggregated Anonymous Information with third parties for various purposes, including analytics, marketing, and research. Aggregated Anonymous Information is derived from combining your Anonymous Information with that of other users in a way that does not identify you personally.

d. Business Transactions

In the event of a business transaction such as a merger, acquisition, corporate reorganization, or sale of all or a portion of our assets, we may share your Personal Information with the involved parties. In such cases, we will ensure that the recipient of the Personal Information is bound by obligations consistent with this Privacy Policy.

Security of Your Information

Mercedes House Apartments NYC employs commercially reasonable security measures to protect the Information collected through the Site. We utilize a variety of security technologies and procedures to help safeguard your Information from unauthorized access, use, or disclosure. These measures are designed to provide a level of security appropriate to the risk of processing your Personal Information.

However, please remember that no security system is impenetrable, and no method of data transmission over the Internet or electronic storage is completely secure. Therefore, while we strive to protect your Information, Mercedes House Apartments NYC cannot guarantee the absolute security of the Site or that your Information will not be intercepted during transmission to the Site or while stored on our systems.

In the event of a security breach that compromises the confidentiality or integrity of your unencrypted electronically stored “personal data” or “personal information” (as defined by applicable state statutes on security breach notification), we will provide you with legally required notifications. These notifications will be made via email and/or conspicuous posting on the Website as promptly as possible and without unreasonable delay, consistent with: (i) the legitimate needs of law enforcement or (ii) any measures required to determine the scope of the breach and restore the reasonable integrity of the data system.

Links to Third-Party Sites

The Site may contain links to third-party websites for your convenience and information. However, Mercedes House Apartments NYC is not responsible for the privacy practices or content of these third-party sites. When you access third-party websites through links on our Site, you are subject to the privacy policies and terms of use of those websites, not ours. We recommend that you review the privacy policies of any third-party websites you visit.

Children’s Privacy

The Site is intended for use by individuals who are 18 years of age or older. By accessing and using the Site, you affirm that you are at least 18 years old. We do not knowingly collect, use, or disclose Personal Information from children under the age of 18 without verifiable parental consent. If you are a parent or guardian and believe that your child under 18 has provided Personal Information to us without your consent, please contact us using the contact information provided below, and we will take steps to delete such Information and terminate the child’s account.

Termination and Data Retention

If you decide to terminate your relationship with Mercedes House Apartments NYC and no longer wish to receive our services, you can request termination by following the unsubscribe instructions provided in our communications or by contacting us directly. Upon receiving your termination request, we will process it within thirty (30) days. We will delete your Mercedes House Apartments NYC account and cease providing you with services. Your Personal Information will be removed from active systems and will no longer be readily available on the Site.

Please note that Mercedes House Apartments NYC reserves the right to retain and use your Information in aggregated and anonymized form for data analysis and statistical purposes after termination. However, we will ensure that such aggregated Information cannot be used to identify you personally. We may also retain certain Personal Information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

California Privacy Rights

California residents have specific rights under the California Consumer Privacy Act (CCPA) and the “Shine the Light” law.

• Shine the Light Law: Under California’s “Shine the Light” law, California residents have the right to request, once a year, free of charge, information about the Personal Information we disclosed to third parties for direct marketing purposes in the preceding calendar year. This includes a list of the categories of Personal Information shared and the names and addresses of all third parties with whom we shared information. To make such a request, please contact us at the email address provided below.

For requests related to other California privacy rights under the CCPA, please refer to our dedicated California Privacy Notice, which will be made available on our Site as required by law.

Contact Us

If you have any questions, concerns, or requests regarding this Policy or the privacy practices of Mercedes House Apartments NYC, please contact us at: [email protected].

Effective Date: March 15th, 2023