Mercedes-Benz has announced a robust finish to 2024, marked by an 8% increase in passenger carsales during the fourth quarter compared to the same period in 2023, reaching a total of 88,259 units. This strong Q4 performance contributed to an overall successful year, with Mercedes-Benz carsales for the entire year totaling 324,528 vehicles, representing a significant 9% year-over-year growth.
Dimitris Psillakis, President and CEO of Mercedes-Benz USA, expressed his enthusiasm about these results, stating, “Closing out 2024 with our best-ever retail month in December and sustained sales momentum from Q3 is a remarkable achievement. It underscores the dedication of our teams and the undeniable appeal of the Mercedes-Benz brand and our desirable product lineup. The exceptional growth in our Top-End vehicle segment, including record-breaking Mercedes-AMG sales and unprecedented G-Class demand, highlights our position in the luxury market. We extend our gratitude to our dealer partners for their invaluable support as we continue to strive to be the most sought-after luxury automotive brand, driven by innovation.”
Q4 2024 Mercedes Carsales: Key Highlights
The Q4 2024 Mercedes Carsales report reveals several noteworthy trends and achievements across different segments:
Electrified Vehicle Momentum: Sales of Plug-in Hybrid Electric Vehicles (PHEVs) experienced an extraordinary surge, increasing by an impressive 470% compared to Q4 2023. This dramatic growth is attributed to the expanded availability of Mercedes-Benz’s range of five long-range plug-in hybrid models, along with their high-performance hybrid offerings, providing customers with a wider array of choices in the electric vehicle market. Notably, sales from both Electric Vehicles (EVs) and PHEVs collectively constituted 15% of Mercedes-Benz’s total passenger carsales volume in 2024, signaling a growing consumer interest in and adoption of electrified luxury vehicles.
Top-End Luxury Dominance: The Top-End vehicle segment, encompassing Mercedes-AMG, Mercedes-Maybach, and the iconic G-Class, demonstrated exceptional strength, with sales soaring by 52% in Q4 2024 compared to the previous year’s quarter. Mercedes-AMG achieved a record-breaking quarter, delivering 16,169 high-performance models, a substantial 50% increase year-over-year. The legendary G-Class also reached a new milestone, exceeding 10,000 units sold in 2024 for the first time in its history, with 10,987 units sold, marking a 12% increase compared to 2023.
Segment Performance Breakdown in Mercedes Carsales
Core Segment Growth: The Core segment of Mercedes-Benz vehicles also showed positive momentum, with an 18% increase in sales for the full year 2024 compared to 2023. The introduction of the GLE 450 Coupe in Q4 2024 contributed to a 12% increase in overall GLE sales for the quarter compared to Q4 2023. The GLC model experienced particularly strong demand, with sales increasing by an impressive 58% year-over-year, driven by improved vehicle availability. The E-Class also demonstrated robust performance, with a 60% increase in sales compared to Q4 2023, with 6,165 units sold during the quarter.
Entry Segment Gains: The Entry segment experienced a modest 2% sales increase for the year compared to 2023. This growth was supported by improved availability of models such as the CLA, GLA, and GLB in Q4 2024.
Vans Division Performance: Mercedes-Benz Vans reported group sales of 9,819 units in Q4 2024. The introduction of the eSprinter, Mercedes-Benz USA’s first all-electric van in North America, contributed to the division’s performance, with 828 eSprinter units sold year-to-date. Total van sales for 2024 reached 49,573 units.
2024 Year in Review: Innovation and Accolades Fuel Mercedes Carsales
2024 was a year of significant innovation and achievement for Mercedes-Benz USA. The company launched several highly anticipated new models, including the groundbreaking all-electric G 580 with EQ Technology and the stylish CLE Coupe and Cabriolet. Furthermore, the exclusive Mercedes-Maybach SL made its global debut at the prestigious Pebble Beach Concours d’Elegance, previewing the ultimate open-air luxury driving experience scheduled for customer availability in the second half of 2025.
Mercedes-Benz also garnered numerous prestigious industry awards in 2024, reinforcing its position as a leader in the luxury automotive sector. The E-Class was named MotorTrend Car of the Year, while the GLC 300 was recognized for its exceptional interior and user experience by Wards 10 Best Interiors & UX Awards. The E 450 Sedan earned a place on Car and Driver’s 10Best list, and Kelley Blue Book recognized Mercedes-Benz as the Most Refined Luxury Brand and Best Car Styling Luxury Brand.
The Mercedes-Benz manufacturing facility in Tuscaloosa, Alabama, expanded its personalization options by introducing new MANUFAKTUR exterior colors and interior designs, allowing customers to further customize select models to their individual preferences.
These strong Mercedes carsales results, coupled with significant product innovation and industry recognition, underscore Mercedes-Benz’s continued leadership and desirability in the luxury automotive market. The brand is well-positioned for continued success, driven by its commitment to innovation, luxury, and meeting the evolving needs of its discerning clientele.
