Nearly a year after its debut and just weeks following its German market launch, the Mercedes-AMG C63 S E Performance is reportedly facing significant sales challenges. This new C-Class flagship, which controversially replaced its twin-turbo V8 with a four-cylinder PHEV powertrain, is struggling to compete with rivals like the six-cylinder BMW M3. German media suggests that dealer feedback paints a disappointing picture regarding customer interest in the latest C63.
The shift to a smaller engine, despite increased overall power and advanced technology, seems to have backfired with potential buyers. Affalterbach engineers hoped that the performance gains would overshadow the cylinder reduction, but initial market responses, particularly in Germany, indicate otherwise. The core issue appears to be a combination of factors, including pricing and the perceived value proposition compared to competitors.
According to MB Passion Blog, German dealerships are experiencing alarmingly low order numbers for the electrified performance sedan, with order rates described as “close to zero.” Dealers believe that the lukewarm reception of the C63 S stems from the fact that its BMW M counterpart offers a more compelling package in terms of engine configuration, pricing, and overall premium feel. For those considering a Mercedes C63 For Sale, these reports raise important questions about the vehicle’s market position and future desirability.
Is More Power Enough to Justify the Change?
The Mercedes-AMG C63 S E Performance boasts an impressive 671 hp (500 kW / 680 PS) from its turbocharged 2.0-liter four-cylinder engine and rear electric motor. This makes it the most powerful C-Class ever produced, exceeding the previous generation’s twin-turbo 4.0-liter V8 which delivered 500 hp (380 kW / 510 PS). While the numbers are undeniably higher, the driving experience and emotional connection are proving to be different.
Related: Mercedes-AMG C63 S E Performance Price Significantly Higher Than BMW M3 in Germany
Beyond sheer power, the V8 engine of the previous C63 offered a significantly more appealing and characteristic sound, a factor deeply valued by performance car enthusiasts. The electric assist in the new PHEV model also diminishes at speeds above 200 km/h (124 mph). Furthermore, the new C63 S E Performance is considerably heavier, weighing in at 2,129 kg (4,694 lbs) compared to the 1,690 kg (3,726 lbs) of its ICE-only predecessor. This added weight impacts agility and driving dynamics, aspects crucial in the performance sedan segment.
High-Tech Comes at a High Price
In the German market, the Mercedes-AMG C63 S E Performance starts at a hefty €114,888.55 ($126,037). In contrast, the comparable BMW M3 Competition xDrive is priced more competitively from €100,300 ($110,032). This significant price gap of €14.6k ($16k) makes the inline six-powered BMW a more attractive option for many buyers, despite having 168 hp (125 kW / 170 PS) less than the AMG. For potential buyers considering a Mercedes C63 for sale, the higher price point of the new model, coupled with the engine and weight concerns, may be contributing to the reported low sales figures.
The initial sales reports from Germany suggest that for the Mercedes C63 for sale, the shift to a four-cylinder PHEV powertrain, combined with a higher price tag, has not resonated well with the target market. Whether this trend will continue in other markets remains to be seen, but the early signs indicate a challenging road ahead for the latest iteration of the iconic AMG C63.
