Introduction
Welcome to the website of Mercedes Building Nyc (“we,” “us,” or “our”). Mercedes Building NYC is dedicated to protecting the privacy of visitors to our Site. This Privacy Policy (“Policy”) is designed to inform you (“You” or “Your”) about our practices regarding the collection, storage, use, and disclosure of Your personal information (“Information”). This Policy applies to all services available on our Site and does not extend to services or products offered by third parties, including websites linked from our Site. By using our Site, You consent to the collection and use of Your Information by Mercedes Building NYC as described in this Policy and our Terms and Conditions, which are incorporated herein by reference.
Mercedes Building NYC reserves the right to update this Policy at any time. Any revisions will be effective immediately upon posting notice, which may include posting a revised Policy on this Site. Your continued use of the Site following such notice will constitute Your acceptance of the revised Policy.
Information Collected / 3rd Party Websites
We collect both “Personal Information” and “Anonymous Information” from our users. “Personal Information” is data that can identify or contact you, or relates to individuals you provide information about when using our Services, such as your name, contact details, social security number (where applicable and necessary), professional license numbers, email address, phone number, postal address, usernames, passwords, financial account details, and any information linked to the foregoing.
“Anonymous Information” is data that cannot be used to identify an individual and is not linked to identifiable personal information. This includes passively collected data about your activity on our Services, such as usage data, when not linked to your Personal Information. Like many website providers, we automatically collect certain information from your devices, such as IP addresses, browser type, device identifiers (UDID), and operating system. We also collect geolocation data from users of the Services.
a. Voluntarily Submitted Information
We collect Personal Information that you voluntarily provide when you use our Services, including when you subscribe to property listings, complete contact forms, contact our agents, schedule property tours, submit applications, enter information into our Services, make payments, or manage your account with us.
a. Information Collected via Technology
We automatically collect information about your use of the Services, including hardware models, browser types, operating systems, IP addresses, and domain names. If you are using a mobile device, we may also receive your UDID or other unique identifiers, and mobile operating system information. This information may be correlated with other Personal Information we hold about you. We also use tools like cookies to gather information. Cookies are small data files that a website sends to your device while you are browsing. We use session cookies (which expire when you close your browser), persistent cookies (which remain on your device until deleted), and third-party cookies (placed by domains other than ours) to enhance your experience and provide personalized interactions. Persistent cookies can be removed through your browser settings. Pixels, or pixel tags, are code snippets that collect data about visitor behavior on a website and transmit it back to the originating platform for processing and reporting.
- Geolocation Data: When you access the Services via a mobile device, we may access, collect, monitor, and store “geolocation data.”
- We utilize third-party services like Google Analytics and Google Search Console to analyze user behavior data. Specifically, we use features such as “Remarketing,” “Demographics and Interest Reporting,” and “Ad Words.” These tools help us understand how you use our Services, enabling us to improve the user experience, tailor our business strategies, and refine our marketing efforts based on your interactions with our Website. This includes using Google Analytics’ third-party audience data to inform, optimize, and target advertisements based on your visits to our Site.
- To opt out of Google Analytics, you can download and install the browser plugin available at http://tools.google.com/dlpage/gaoptout?hl=en. You can also opt out of third-party interest-based advertising through the Network Advertising Initiative’s deactivation website at www.networkadvertising.org/choices/
Use of Collected Information
Personal Information We may use your Personal Information for purposes including but not limited to:
- Arranging property tours for you at Mercedes Building NYC or other properties.
- Sending important communications and administrative updates.
- Processing and evaluating information provided during application processes and contacting you regarding your application.
- Managing information you upload to our Services.
- Processing payments related to applications, rent, and other services.
- Providing you with information about Mercedes Building NYC, its amenities, and services.
- Sending you marketing communications, newsletters, promotional offers, and information from us or on behalf of our partners and sponsors related to luxury residences and services in NYC.
- Conducting internal operations, including fraud prevention and detection.
- Analyzing user data and interactions with our Services for benchmarking and research to improve our offerings and understand user preferences in luxury living spaces.
Anonymous Information We may use Anonymous Information for purposes such as:
- Performing internal operations and improving the functionality of our Services.
- Enhancing the Services and personalizing user experiences on our Site.
- Aggregating data collected via Cookies and Pixels for statistical analysis to identify trends and patterns in user behavior, helping us optimize our website and services for those interested in Mercedes Building NYC and luxury apartments.
Sharing and Disclosing Information
We will not rent, sell, or share your Personal Information with third parties except as approved by you at the time of disclosure or as described in this Privacy Policy.
If you prefer that we not use or disclose your Personal Information in the ways outlined in this Policy, you may choose not to use our Services or provide your Personal Information.
By using our Services, you consent to the sharing of your geolocation information as described.
a. Service Providers
We share Personal Information with trusted vendors, consultants, and third-party service providers who perform services on our behalf and at our request. This includes, but is not limited to, companies providing email services, website hosting, and payment processing to facilitate transactions through our Services.
We carefully select service providers who uphold high privacy standards and agree to use Personal Information solely to perform specified services for Mercedes Building NYC and in accordance with this Privacy Policy.
b. Compliance with Laws, Law Enforcement and Safety
We may disclose collected information if required by law or if we believe, in our sole discretion, that disclosure is necessary to comply with legal obligations, law enforcement requests, legal processes, or to protect the rights, property, or safety of Mercedes Building NYC, our users, or third parties. This includes responding to subpoenas, court orders, or other governmental requests.
c. Aggregated Anonymous Information
Aggregated Anonymous Information is derived from combining your Anonymous Information with that of other users. This type of information does not identify you personally. We may share Aggregated Anonymous Information with third parties for various purposes, such as analytics, marketing, and improving our services related to Mercedes Building NYC and luxury real estate market trends.
d. Business Transactions
In the event of a merger, acquisition, or sale of all or a portion of our assets, we may share your Personal Information with the involved parties. We may also share your Personal Information with subsidiaries, joint ventures, or companies under common control, requiring them to adhere to this Privacy Policy.
Security of Your Information
Mercedes Building NYC employs commercially reasonable security measures to protect the Information collected through our Site. However, no system is impenetrable, and we cannot guarantee the absolute security of our Site or that Your Information will be completely secure during transmission to our Site. In the event of a legally required disclosure of any breach in the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” or “personal information,” we will notify you via email and/or prominent posting on our Website as promptly as possible, without unreasonable delay, consistent with legal requirements and any necessary measures to determine the scope of the breach and restore the integrity of our data system.
Links to Third Party Sites
Our Site may contain links to third-party websites. Mercedes Building NYC is not responsible for the privacy practices or content of these external sites. When you navigate to a third-party website via a link from our Site, you should review the privacy policy and terms of use of that website, as they will govern your interaction with that site.
Children’s Privacy
The Mercedes Building NYC Site is intended for use by individuals 18 years of age or older. By accessing our Site, You confirm that You are at least 18 years old. We do not knowingly collect, distribute, or share Information from individuals under 18 years of age. If we become aware that we have collected Information from a child under 18, we will take steps to delete such Information as quickly as possible.
Termination
If you wish to terminate your relationship with our Services, please follow the unsubscribe instructions provided in our communications. Upon receiving your termination request, we will delete Your account information and cease providing Services to you within thirty (30) days. While your Personal Information will be removed from active systems, Mercedes Building NYC reserves the right to use Your Information in aggregated, anonymized data collections post-termination, ensuring that such use will not personally identify you.
California Privacy Rights
Under California’s “Shine the Light” law, California residents have the right to request and obtain from us, once a year and free of charge, information about the personal information we disclosed to third parties for direct marketing purposes in the preceding calendar year. This includes a list of the categories of personal information shared and the names and addresses of all third parties with whom we shared information. To make such a request, please contact us at [email protected].
Questions
If you have any questions about this Policy or our Site, please contact Mercedes Building NYC at [email protected].
Effective Date: March 15th, 2023
