On October 19, 2024, Shanghai became the epicenter of luxury and innovation as Mercedes-Benz and Moncler unveiled the next chapter of their groundbreaking collaboration at the spectacular “The City of Genius” show. This event marked not just an expansion of their partnership, but a bold statement in the world of automotive and fashion synergy, introducing a new brand campaign, an avant-garde art piece, a highly exclusive Mercedes-Benz G-Class limited edition, and a cutting-edge capsule fashion collection. This Mercedes Benz X partnership is setting new standards for brand collaborations.
“Mercedes-Benz Project G-Class Past II Future”: An Artful Blend of 90s Nostalgia and Contemporary Vision
The heart of this Mercedes Benz x reveal was the “Project G-Class Past II Future,” an innovative art piece conceived by the visionary fashion designer, music producer, and creative director NIGO. This unique creation is more than just an art installation; it’s a bridge connecting the iconic aesthetics of the 1990s with the pulse of modern lifestyle. NIGO took a classic G-Class from the 90s, meticulously restored it, and infused it with his distinctive design language, revitalizing its spirit for today’s cultural landscape.
This art piece serves as the muse for the highly anticipated limited-edition series, the Mercedes-Benz G-Class Past II Future, a testament to the enduring appeal of the G-Class and the forward-thinking approach of the Mercedes Benz x collaboration.
Limited Edition Mercedes-Benz G-Class Past II Future: Exclusivity Meets Iconic Design
The “Project G-Class Past II Future” art piece has directly inspired a new, incredibly exclusive limited-edition G-Class model. Limited to just 20 vehicles worldwide, this Mercedes-Benz G-Class Past II Future edition celebrates the 45th anniversary of the G-Class, highlighting its timeless design and its remarkable ability to evolve with contemporary tastes.
Based on the new G 450 d and G 550 models, the limited edition mirrors NIGO’s art piece with a distinctive two-tone exterior in green and grey. Inside, classic checkered upholstery evokes a sense of heritage, while the collaboration logo adorns the spare wheel cover. Black exterior accents, including window frames and alloy wheels, add a touch of modern sophistication, and the “Past II Future” lettering on the bumper guard proudly proclaims this unique Mercedes Benz x creation. Inside, the branding continues on the grab handle, and the center console features the unique “1 of 20” series number. These exclusive vehicles are slated for global delivery in April 2025.
The Capsule Collection: Fashion Forged in Automotive Inspiration
The Mercedes Benz x collaboration extends beyond automotive artistry into the realm of fashion with a gender-neutral capsule collection. Previewed at “The City of Genius” show, this collection, co-designed by Mercedes-Benz, Moncler, and NIGO, embodies the spirit of 90s street style reimagined for today.
The collection boasts a range of apparel, from souvenir and college jackets to hoodies, checked shirts, and Bermuda shorts. Lightweight down jackets, field jackets, parkas, and windbreakers with a vintage aesthetic complete the lineup. A classic color palette of blue, black, green, and white, punctuated by orange accents, defines the collection’s visual identity. Elaborate prints incorporating archival photos from both Mercedes-Benz and Moncler add a layer of depth and storytelling. Raw denim is a key fabric, except for a standout satin jacket that perfectly merges the visual languages and logos of both brands, especially when styled with the grey checked shirts. This Mercedes Benz x fashion line is set to launch in April 2025, alongside the limited-edition G-Class.
Brand Campaign: “Past Forward. Where the Future is Driven by the Past”
To accompany this exciting Mercedes Benz x chapter, a new brand campaign, titled “Past Forward. Where the Future is Driven by the Past,” has been launched. Created in collaboration with NIGO and photographer Thibaut Grevet, the campaign beautifully illustrates the evolution of this partnership from conceptual ideas to tangible, urban-ready products.
Set against an angular, metallic cityscape backdrop, the campaign perfectly showcases the Mercedes Benz x streetwear collection. It emphasizes the core theme of drawing inspiration from heritage and channeling creative energy into innovation. This global campaign is rolling out across Mercedes-Benz and Moncler’s digital platforms, featuring a main campaign film and a behind-the-scenes video offering an intimate glimpse into the Mercedes Benz x NIGO collaboration.
Conclusion: A New Era of Luxury Collaboration
The expanded Mercedes Benz x collaboration with Moncler, highlighted at “The City of Genius” show, marks a significant moment where automotive excellence and high fashion converge. From the striking “Project G-Class Past II Future” art piece to the limited-edition G-Class and the stylish capsule collection, this partnership is a testament to innovative design and the power of cross-industry collaboration. By drawing inspiration from the past and boldly stepping into the future, Mercedes-Benz and Moncler, together with NIGO, are redefining the landscape of luxury and brand partnerships.
