Mercedes-Benz USA (MBUSA) has announced a robust sales performance for the third quarter of 2024, marking a significant upswing compared to the previous year. The company reported total group sales of 85,037 passenger cars in Q3 2024. When combined with Mercedes-Benz Vans sales of 12,769 units, MBUSA achieved a total of 97,806 vehicles sold in this quarter. This positive momentum underscores the strong demand for Mercedes-Benz’s diverse vehicle portfolio and improved inventory levels.
This quarter’s results highlight impressive growth across several key segments. Notably, sales of Plug-in Hybrid Electric Vehicles (PHEVs) experienced an extraordinary surge, increasing by 213% compared to Q3 2023. Top-End vehicle sales also demonstrated substantial growth, climbing by 33% in the same period. Overall passenger car group sales are up 9% year-to-date, indicating a strong recovery and sustained customer interest in the Mercedes-Benz brand.
Dimitris Psillakis, President and CEO of Mercedes-Benz USA, commented on the results: “In the third quarter we regained momentum with year-over-year growth for all three months in the quarter, culminating in 9% growth overall year-to-date. Our strong Q3 sales results were fueled by robust demand for our outstanding product portfolio—particularly Plug-in Hybrid and top-end vehicle models—combined with stronger inventory supply at the retail level.” He also acknowledged recent challenges, stating, “The end of this quarter was not without its challenges, and we thank our incredible dealer partners for their tireless efforts serving and prioritizing the safety of customers and employees while facing catastrophic storms in the Southeast. Our thoughts remain with those impacted by Hurricane Helene and everyone bracing for another major storm this week.”
Key Highlights in Mercedes-Benz Q3 2024 Sales
Plug-in Hybrid Electric Vehicle (PHEV) Sales Skyrocket: The introduction of new models like the GLC 350e 4MATIC, AMG C 63 S E PERFORMANCE, AMG S 63 E PERFORMANCE, and AMG GT 63 S E PERFORMANCE has significantly boosted Mercedes-Benz PHEV sales. This segment witnessed an impressive 213% increase compared to the third quarter of 2023, demonstrating growing consumer interest in hybrid technology and Mercedes-Benz’s advanced PHEV offerings.
Top-End Vehicle Segment Shows Strong Growth: Mercedes-Benz’s top-tier vehicles continue to attract strong demand, with sales up by 33% in Q3 2024 compared to the same period last year. Mercedes-AMG high-performance models played a crucial role in this growth, with 9,537 units sold, representing a 31% increase. This reflects the brand’s appeal to customers seeking luxury and high performance.
Core Segment Sales Demonstrate a Significant Increase: The Core segment of Mercedes-Benz vehicles also experienced substantial growth, with a 43% increase in sales compared to Q3 2023. The GLC emerged as a volume leader, with sales increasing by an impressive 144% year-over-year, driven by strong availability. The GLE model also contributed to this success, with a 34% increase in demand in Q3 2024.
Entry Segment Sales Rise Due to Increased Availability: The Entry segment saw a positive upturn with a 27% increase in sales compared to last year. Improved availability of models like the CLA, GLA, and GLB in Q3 2024 played a key role. The CLA model, in particular, showed remarkable growth of 114% with 4,717 units sold, while the GLA model surged by 668% compared to Q3 2023.
Vans Division Bolstered by Electric Model: Mercedes-Benz Vans reported total sales of 12,769 units in Q3 2024. The introduction of the eSprinter, the first all-electric van from Mercedes-Benz USA in North America, has contributed to the division’s performance, with 667 eSprinter units sold year-to-date. This highlights Mercedes-Benz’s commitment to electrification across its entire vehicle range.
Mercedes-Benz USA Q3 2024 Sales Data
| Mercedes-Benz USA Q3 2024 Group Sales | ||||||
|---|---|---|---|---|---|---|
| Model Line | Q3 2024 | Q3 2023 | Quarterly % | YTD 2024 | YTD 2023 | Yearly % |
| A-CLASS | – | 6 | -100% | 3 | 74 | -** |
| C-CLASS | 9,828 | 7,460 | 32% | 27,257 | 24,734 | 10% |
| E-CLASS | 3,427 | 6,944 | -51% | 11,473 | 13,926 | -18% |
| S-CLASS | 1,061 | 1,034 | 3% | 5,846 | 8,187 | -29% |
| G-CLASS | 1,642 | 1,780 | -8% | 7,119 | 7,583 | -6% |
| CLA | 4,717 | 2,209 | 114% | 8,312 | 7,905 | 5% |
| CLE | 5,754 | – | – | 10,037 | – | – |
| CLS | 19 | 605 | -97% | 37 | 1,225 | -** |
| GLA | 6,703 | 873 | 668% | 13,449 | 10,938 | 23% |
| GLB | 3,108 | 5,817 | -47% | 12,150 | 13,563 | -10% |
| GLC | 20,302 | 8,304 | 144% | 46,407 | 28,693 | 62% |
| GLE | 15,274 | 11,398 | 34% | 46,150 | 43,083 | 7% |
| GLS | 6,460 | 6,185 | 4% | 20,707 | 17,846 | 16% |
| SL | 233 | 1,195 | -81% | 1,085 | 3,344 | -68% |
| GT | 740 | 225 | 229% | 2,492 | 1,765 | 41% |
| EQB | 2,917 | 4,223 | -31% | 6,761 | 7,936 | -15% |
| EQE | 1,664 | 3,996 | -58% | 10,688 | 13,350 | -20% |
| EQS | 1,188 | 1,765 | -33% | 6,296 | 12,514 | -50% |
| Passenger Car Total | 85,037 | 64,019 | 33% | 236,269 | 216,666 | 9% |
| Vans | 12,769 | 21,831 | -42% | 39,756 | 56,021 | -29%*** |
| MB Total | 97,806 | 85,850 | 11% | 276,025 | 272,687 | 1% |
* – Discontinued for the U.S. market ** – Discontinued for the U.S. market *** – Metris and Sprinter gas engine discontinued for the U.S. market
Mercedes-Benz’s Q3 2024 sales performance demonstrates a strong rebound and positive trajectory for the brand. The significant growth in PHEV and Top-End vehicle sales, coupled with solid performance across core and entry segments, highlights Mercedes-Benz’s ability to meet evolving consumer preferences and maintain its leadership in the luxury automotive market. Despite facing external challenges, Mercedes-Benz’s Q3 results indicate a promising path forward.
