The vibrant economy of northern Colorado welcomed a significant addition with the grand opening of Mercedes-Benz of Loveland Colorado. On Tuesday evening, four hundred distinguished guests celebrated the inauguration of this impressive, newly renovated dealership. Located within the bustling Crossroads automotive complex along I-25, east of Loveland, the event marked a new chapter for luxury automotive experiences in the region.
This grand opening culminates a comprehensive nine-month rebuilding project, transforming the location into a stunning, glass-fronted showroom. Previously home to Ferrero Chrysler Jeep Dodge, which closed its doors in 2008, the revitalized space now embodies the sophistication and prestige synonymous with the Mercedes-Benz brand.
Kevin Steward, a seasoned automotive professional and owner and general manager of Mercedes-Benz of Westminster, will extend his leadership to this new Mercedes-Benz of Loveland Colorado dealership. Trent Olinger will assume the role of general manager, bringing his expertise to oversee daily operations.
“This expansion strategically enhances our reach into a rapidly growing area where we have seen increasing engagement,” stated Steward. He emphasized the broader regional impact, noting, “This isn’t just about northern Colorado; it also provides us with improved access to neighboring states to the north.” The nearest Mercedes-Benz dealerships to the northwest and northeast are situated in Salt Lake City and Rapid City, South Dakota, highlighting the strategic importance of this Loveland location.
Mercedes-Benz of Loveland Colorado joins a prestigious collection of luxury automotive brands already established in the vicinity. Its location is conveniently south of Co’s BMW within the Crossroads complex and a short drive north of Stevinson Lexus and the forthcoming Rickenbaugh Infiniti dealerships.
Christina Dawkins, owner of Co’s BMW, acknowledged the positive impact of this new competitor, stating, “We’re excited to see them open. It will benefit consumers and all of us to have a competitor nearby.” The presence of both Mercedes-Benz and BMW, globally recognized German luxury car manufacturers and long-standing rivals, promises to intensify competition and elevate the luxury car market in Loveland and the surrounding areas.
Insights from Kelley Blue Book (KBB.com) reveal interesting trends in car buying preferences. Surveys indicate that men are more inclined to consider vehicles from domestic U.S. manufacturers or European luxury brands like Mercedes-Benz of Loveland Colorado. Conversely, women new-car shoppers often show a stronger preference for vehicles from import automakers. Brands with a rich heritage, such as Mercedes-Benz, tend to attract older male demographics, while women may prioritize affordability, potentially considering brands like Honda, Acura, and Nissan. However, with the arrival of Mercedes-Benz of Loveland Colorado, the allure of luxury and performance is now even more accessible to all discerning drivers in the region.
