Graham Mertz, the experienced quarterback for the Florida Gators, is adding a touch of luxury to his final college football season. He has announced a new Name, Image, and Likeness (NIL) partnership with Mercedes-Benz of Gainesville, marking another significant endorsement deal in his evolving NIL portfolio. This collaboration will see Mertz representing the Gainesville-based dealership throughout the upcoming summer and fall, engaging in promotional activities and social media appearances.
This isn’t Mertz’s first foray into the automotive NIL space. Previously, he secured a deal in February 2023 with Essential Motors NJ, which provided him with a Range Rover Sport Supercharged. Now, aligning with Mercedes-Benz of Gainesville, he’s elevating his ride and brand associations as he heads into a crucial season with the Gators. While the specific details of the agreement with Mercedes-Benz of Gainesville remain undisclosed, the partnership underscores the growing trend of NIL deals between college athletes and car dealerships.
Mertz’s on-field performance last season solidified his position as a top SEC quarterback. Despite missing the final game due to injury, he impressively threw for 2,903 yards and 20 touchdowns, with only three interceptions. His 72.9% completion rate led the SEC, highlighting his accuracy and efficiency. As he fully recovers from a collarbone injury, his return is considered a major boost for the Florida Gators, who aim to improve upon their 5-7 record from the previous season.
Gators head coach Billy Napier has openly praised Mertz’s leadership and impact on the team. “The first thing I would say is he has the respect of the entire organization and the respect of his teammates,” Napier stated this spring. He emphasized Mertz’s work ethic, competitive spirit, and professionalism, noting that “the quarterback sets the standard for the entire team and organization. And he’s done that.” Napier also highlighted the positive influence Mertz has on younger players, including highly-rated freshman DJ Lagway.
Lagway, a five-star recruit, is expected to compete for playing time, but Mertz’s experience and proven track record make him the clear starter for the Gators. Prior to transferring to Florida, Mertz spent four seasons at Wisconsin, further establishing his credentials as a seasoned college quarterback. His continued presence is invaluable for the Gators, both on and off the field.
Beyond his Mercedes-Benz of Gainesville partnership and previous car deals, Mertz has cultivated a diverse NIL portfolio. He has secured endorsements with prominent brands like Panini America, Pepsi, Raising Cane’s, and PDQ Chicken. Additionally, he is scheduled to participate in the prestigious Manning Passing Academy, further enhancing his national profile. Mertz is also actively involved with Florida Victorious, a leading NIL collective supporting Florida athletes.
The NIL era has opened doors for creative partnerships, with car dealerships increasingly becoming a popular avenue for endorsements. Deal structures vary, with some dealerships providing vehicles for seasonal use, while others offer athletes access for specific periods. Athletes are sometimes responsible for their own insurance, adding another layer to these agreements. Mertz’s expanding NIL deals, including his new venture with Mercedes-Benz of Gainesville, reflect his growing marketability and influence in college football. He has also opted into the upcoming EA Sports College Football 25 video game, further leveraging his NIL rights. Represented by Equity Sports and boasting a substantial social media following of nearly 105,000, Graham Mertz is strategically building his brand both locally with Mercedes-Benz of Gainesville and nationally.
