Following the exciting reveal of the digital version last month, images of A$AP Rocky’s bespoke Mercedes-Benz 190E in real life have now emerged, showcasing the stunning vehicle set to feature in Need for Speed Unbound. This collaboration, with AWGE as creative consultants, allows players to virtually compete against Rocky himself for the chance to win this hero car within the game.
The Mercedes Benz 190E, customized with a distinct DTM racing influence, boasts a striking Scarface-esque two-tone paint job. AWGE branding is prominently displayed across the vehicle, along with impactful slogans “Always $trive and Prosper” and “If Not Now Then When” emblazoned on both driver and passenger doors. Further custom modifications include uniquely taped headlights, a gleaming metallic gold grille, and TESTING motifs strategically placed on the antennae. The car’s aggressive stance is enhanced by an extended front splitter illuminated with green underglow lights and deep-dish BBS rear wheels, completing its distinctive aesthetic.
Ryan Steward from Speedhunters, a key figure in the project, commented on the meticulous craftsmanship: “Every panel is altered, all four arches are tubbed and there’s some wonderful, old-school craftsmanship in it. Some great friendships have been forged along the way too, which is what car life is all about.” He further emphasized the dedication required to bring the digital game render to life with such precision, stating, “It takes a team willing to go beyond any sane level of detail to create something so extremely accurate to a game render.”
For a closer inspection of the in-game iteration of this exceptional Mercedes Benz 190E, fans can explore here. More in-depth information and technical specifications are anticipated in an upcoming feature by Speedhunters, promising a detailed look at this remarkable automotive creation.
This Mercedes Benz Asap Rocky collaboration exemplifies the fusion of high-fashion aesthetics, car culture, and the virtual gaming world, delivering a truly unique and highly desirable vehicle both in the digital realm of Need for Speed Unbound and in real-world custom car circles.
