NOVI, Mich, December 19, 2024 – As the automotive industry undergoes a monumental shift driven by software and electronics, HARMAN Automotive is taking a proactive step to shape Future Auto Developments. Recognizing the exponential growth in this sector, HARMAN has launched two groundbreaking software products: Ready CQuence Loop and Ready Link Marketplace. These solutions are meticulously engineered to empower automakers, Tier-1 suppliers, and the wider developer community, accelerating automotive software development lifecycles, enriching in-vehicle experiences, and unlocking novel revenue streams in the rapidly evolving automotive landscape.
Ready CQuence Loop: Powering the Software-Defined Vehicle Revolution
Ready CQuence Loop is introduced as a comprehensive Software Defined Vehicle (SDV) toolchain, currently available in private preview. This innovative platform is specifically designed to dramatically increase developer productivity, facilitating the faster delivery of cutting-edge vehicle features. By providing a fully virtualized environment, Ready CQuence Loop offers several key advantages that are critical for future auto developments:
- Fully Managed Service for Streamlined Development: Ready CQuence Loop acts as a centralized hub, offering automakers a single point of entry to develop and rigorously test complex automotive software stacks. HARMAN manages the intricate underlying infrastructure, allowing users to onboard and begin utilizing preconfigured workspaces in as little as 30 minutes. This significantly reduces setup time and accelerates the development process, crucial for staying competitive in future auto developments.
- Reduced Development and Validation Costs through Virtualization: By virtualizing test benches, Ready CQuence Loop minimizes the traditional reliance on expensive physical hardware. This virtualization enables development teams to collaborate more effectively on shared projects, regardless of location. For scenarios where real-world testing is essential, the platform seamlessly integrates virtual testing with real device farms, ensuring a consistent and efficient developer experience. This cost-effectiveness is vital for driving innovation in future auto developments.
- Robust Ecosystem for Continuous Innovation: Ready CQuence Loop is built with open APIs, allowing third-party providers to integrate their specialized toolchain workloads. This fosters a strong ecosystem that encourages innovation by enabling the incorporation of embedded simulations, browser-based Integrated Development Environments (IDEs), and Continuous Integration and Continuous Delivery (CI/CD) pipelines. This open approach is key to fostering rapid future auto developments.
Daniel Lueddecke, Sr. Director and Ready CQuence Loop Product Lead at HARMAN, emphasizes the transformative nature of the platform: “Today’s tools for automotive software development and testing are lagging behind modern software development practices. Ready CQuence Loop revolutionizes automotive software creation and validation by prioritizing developers, maximizing their productivity, and providing them with tools that are genuinely enjoyable to use.” This focus on developer experience is paramount for attracting and retaining talent in the competitive field of future auto developments.
Ready Link Marketplace: Transforming In-Vehicle Experiences and Monetization
Ready Link Marketplace is a unified digital commerce platform designed to revolutionize in-vehicle experiences and extend beyond the vehicle itself. It acts as a bridge connecting automakers, developers, and consumers, empowering automakers to offer personalized, value-driven apps, services, and vehicle features directly to their customers. This platform is transforming every drive into a more engaging and customized journey, a critical aspect of future auto developments focused on user experience. The core benefits of Ready Link Marketplace include:
- Unified Digital Commerce Platform for Seamless Content Delivery: Ready Link Marketplace serves as a single, streamlined destination for delivering a wide range of digital content directly to end-users. This includes apps, vehicle features, and services, simplifying the distribution and management of in-vehicle digital offerings, a crucial component of future auto developments in connected vehicles.
- Industry-Leading Content Ecosystem: Expanding upon the foundation of the former HARMAN Ignite Store, Ready Link Marketplace creates a rich and diverse ecosystem boasting over 150 apps, entertainment options, and vehicle features. This extensive library significantly enhances everyday in-vehicle experiences, catering to the growing consumer demand for sophisticated and personalized automotive technology in future auto developments.
- Simplified Integration and Cloud-Based Control: Ready Link Marketplace is designed as a ready-to-use product that is straightforward to deploy, control, and manage from the cloud. This simplicity reduces complexity for automakers, allowing them to focus on enhancing the user experience rather than grappling with intricate integration processes, a key consideration for efficient future auto developments.
- Future-Ready Monetization Strategies: The platform incorporates pre-integrated payment capabilities powered by Samsung Checkout, enabling seamless in-vehicle purchases. This unlocks new and significant revenue opportunities for both automakers and developers, creating a sustainable ecosystem for future auto developments and in-car services.
Heiko Huettel, Vice President of Software Products at HARMAN, highlights the broader impact of these innovations: “Software is fundamentally reshaping vehicle development and the entire driving experience. Ready CQuence Loop and Ready Link Marketplace embody our commitment to making this transformation meaningful for developers, automakers, and consumers alike. Our focus is on simplifying the process of delivering and accessing superior in-vehicle experiences for everyone, driving the future of future auto developments.”
For deeper insights and to request a product preview, please visit https://car.harman.com/experiences/ready-cquence-loop.
ABOUT HARMAN
HARMAN (harman.com) is a global leader in designing and engineering connected products and solutions for the automotive industry, consumers, and enterprises. HARMAN’s innovations span connected car systems, audio and visual products, enterprise automation solutions, and services supporting the Internet of Things. With distinguished brands like AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson®, and Revel®, HARMAN is revered by audiophiles, musicians, and entertainment venues worldwide. HARMAN’s technology is embedded in over 50 million vehicles currently on roads globally. HARMAN’s software services empower billions of mobile devices and systems, ensuring connectivity, integration, and security across diverse platforms – from workplaces and homes to vehicles and mobile devices. HARMAN employs approximately 30,000 individuals across the Americas, Europe, and Asia and became a wholly-owned subsidiary of Samsung Electronics Co., Ltd. in 2017.
For further information, please contact:
Jessica Sader
Communications Manager, Automotive
jessica.sader@harman.com
