Ferrari has announced a price increase of 10% on certain models, effective April 1st, as a direct response to new tariffs imposed by the United States on imported automobiles. This adjustment will significantly impact the Ferrari Price, potentially adding up to $50,000 to the cost of some of their prestigious vehicles.
The Italian luxury sports car manufacturer, based in Maranello, stated that the existing ferrari price will remain unchanged for all cars imported into the US before April 2nd. However, after this date, a price hike will be implemented on several popular models. According to a company release, the “commercial terms” will stay the same for the Ferrari 296, SF90, and Roma model families. This means that these specific models will not experience the ferrari price increase.
Conversely, the ferrari price for other sought-after models, including the Purosangue SUV, the 12Cilindri, and the F80, will see an increase of up to 10%. For the Purosangue, which has a starting ferrari price of approximately $430,000, this 10% increase translates to roughly $43,000. The impact is even more substantial for the limited-edition F80. With a starting ferrari price exceeding $3.5 million, the 10% increase will add over $350,000 to its already hefty price tag.
These ferrari price adjustments are a direct consequence of tariffs announced by then President Donald Trump on Wednesday. The tariffs impose a 25% levy on all cars manufactured outside the United States. Ferrari, which produces all of its vehicles at its factory in Maranello, Italy, falls directly under these new regulations, necessitating the ferrari price increase to offset the additional costs.
Despite the rising ferrari price, it remains to be seen what impact this will have on sales. Ferrari produced 13,752 cars last year and is planning to launch its first all-electric model in October. The company currently faces a waiting list exceeding a year for many of its models, suggesting that demand may remain robust even with the increased ferrari price. Furthermore, Ferrari’s clientele is generally considered affluent and likely capable of absorbing these price increases without significantly altering their purchasing decisions.
Ferrari has also reaffirmed its financial targets for 2025, despite acknowledging a “potential risk of 50 basis points on profitability percentage margins” due to these tariffs and the subsequent ferrari price adjustments.
In a recent interview, Ferrari CEO Benedetto Vigna emphasized the company’s consideration for its customers, stating, “When we look at the client, we consider that these people to buy a Ferrari, they have to work,” he said. “We have to respect them. Because for us, the most important thing is the client. So we need to make sure that we treat them in the right way.” This suggests that while the ferrari price is increasing due to external factors, Ferrari remains mindful of its customer base.
Following the announcement, shares of Ferrari experienced a slight increase, while shares of major U.S. automakers largely declined, indicating investor reactions to the tariff implications and the shifting landscape of the automotive market in response to policy changes impacting ferrari price and potentially prices of other imported vehicles.
