Following the digital debut of A$AP Rocky’s unique Mercedes-Benz 190E in Need for Speed Unbound, the real-life, custom-built marvel has now been unveiled in stunning detail. This collaboration between the hip-hop icon and Mercedes-Benz, with creative direction from AWGE, brings a virtual vehicle into tangible existence, allowing gamers and car enthusiasts alike to appreciate its distinctive design.
Inspired by the Deutsche Tourenwagen Meisterschaft (DTM), this Mercedes-Benz 190E boasts a striking “Scarface”-esque two-tone paint scheme. AWGE’s signature branding is prominently displayed across the vehicle, along with the motivational slogans “Always $trive and Prosper” and “If Not Now Then When” emblazoned on the doors. The customized features extend to X-taped headlights, a lustrous metallic gold grille, and “TESTING” motifs on the antennae, injecting a race-inspired aesthetic. Adding to its aggressive stance, an extended front splitter with green underglow lights and deep-dish BBS rear wheels complete the exterior transformation.
Ryan Stewart from Speedhunters, deeply involved in the project, emphasized the meticulous craftsmanship: “Every panel is altered, all four arches are tubbed and there’s some wonderful, old-school craftsmanship in it.” He further noted the collaborative spirit, “Some great friendships have been forged along the way too, which is what car life is all about,” highlighting the dedication required to translate a digital render into such a high-fidelity real-world car. Stewart praised the team’s commitment to extreme accuracy, ensuring the physical car mirrors its in-game counterpart.
For those eager to experience the virtual version, the in-game rendition of A$AP Rocky’s Mercedes-Benz 190E can be explored here. More in-depth insights and specifics about this remarkable project are anticipated in an upcoming feature from Speedhunters, promising a closer look into the creation of this iconic vehicle.
