Messaging giant WhatsApp has partnered with the Mercedes-AMG Petronas Formula 1 team to introduce a special edition Mercedes Race Car emoji for its global user base. This exciting collaboration was unveiled at a dazzling event held at the iconic Empire State Building, showcasing the innovative spirit of both brands.
Starting this week, WhatsApp’s two billion-plus users will notice a new emoji in their chat options: a sleek, black and teal open-wheel mercedes race car, mirroring the design of the real Mercedes F1 vehicles. This digital integration marks the latest step in the partnership between WhatsApp and the Mercedes-AMG Petronas F1 Team, which officially began last November. Beyond the emoji, the partnership extends to the Formula 1 tracks, with WhatsApp’s green logo now featured on the team radio button on the drivers’ steering wheels. This strategic placement provides significant brand visibility for WhatsApp during races, especially during in-car camera shots.
The launch event at the Empire State Building was a star-studded affair, attended by Mercedes-AMG Petronas F1 Team Principal Toto Wolff and star driver Lewis Hamilton. The skyscraper’s façade was illuminated with a dynamic light show featuring the new mercedes race car emoji, creating a memorable spectacle. To further celebrate the partnership and engage with fans, Hamilton is scheduled to conduct a demonstration run down Fifth Avenue in Manhattan today, driving a previous generation Mercedes F1 car. Adding to the excitement, a life-sized replica of the new mercedes race car emoji will also be a highlight of the demonstration run.
These activations are perfectly timed ahead of the highly anticipated Crypto.com Miami Grand Prix, set to take place this Sunday. The collaboration between WhatsApp and Mercedes-AMG Petronas F1 underscores the growing intersection of technology, sports, and brand engagement, bringing the thrill of Formula 1 to everyday conversations through the new mercedes race car emoji.
