Toyota is gearing up to resurrect one of its most beloved sports car nameplates: the Celica. Back in July 2024, reports hinted at Toyota’s ambitious plans to revive both the Celica and the MR2. However, recent insights suggest a strategic pivot, with Toyota now focusing solely on bringing back the Celica, and it seems the next generation model will pack a serious punch.
According to a recent statement from Toyota Executive Vice President Hiroki Nakajima to Japan’s Best Car magazine, while plans for both Celica and MR2 were considered, the internal demand and focus have coalesced around the Celica. “To be honest, there’s nothing tangible at the moment [regarding both models]. However, there’s strong demand within the company for the Celica. So, is it okay to say this publicly? We’re doing the Celica!” Nakajima revealed, confirming the exciting news for fans of the iconic coupe.
This strategic narrowing to a single model makes sense given Toyota’s already robust lineup of sports cars. The current range includes impressive models like the GR Supra, GR86, GR Corolla, GR Yaris, and Lexus’s LC and RC coupes. Adding another model like the MR2 might dilute focus, whereas a singular, powerful Celica revival can make a significant impact.
Mid-Engine, Turbocharged Heart for the New Celica
The most thrilling aspect of the 2025 Celica revival is the confirmation of its powertrain. Staying true to earlier reports, the new Celica is slated to feature a mid-mounted 2.0-liter turbocharged engine. This potent powerplant will be paired with a traditional 6-speed manual transmission, much to the delight of driving purists. Notably, Toyota is bucking the trend of electrification for this model, opting for a purely internal combustion engine, meaning no hybrid or electric variants are planned for the initial 2025 Celica release.
This decision positions the 2025 Celica in a unique space within the evolving sports car market. While competitors are increasingly turning to electric powertrains – exemplified by cars like the Audi RS e-tron GT, Porsche Taycan, and Maserati Granturismo Folgore, along with more affordable options like the Hyundai Ioniq 5 N and MG Cyberster – Toyota is doubling down on combustion engine performance. This commitment aligns with statements from former Toyota CEO Akio Toyoda, who emphasized pushing engine development to its limits.
The new 2.0-liter turbo engine, generating over 400 horsepower, was subtly unveiled at the recent Tokyo Auto Salon. While officially presented as the engine for the GR Yaris M Concept, industry insiders widely believe this powerhouse is destined for the engine bay of the 2025 Celica. This mid-engine configuration, combined with the expected adoption of the GR Corolla’s rally-proven all-wheel-drive system and precise 6-speed manual gearbox, promises exceptional handling and a thrilling driving experience for the revived Celica.
FT-Se Concept: A Glimpse into the 2025 Celica Design?
The design direction of the 2025 Celica might already be subtly previewed in the Toyota FT-Se concept, unveiled at the Japan Mobility Show (formerly Tokyo Motor Show) in October 2023. While Toyota presented the FT-Se as an all-electric sports car concept, its mid-engine proportions and overall silhouette strongly suggest it could be a veiled preview of the upcoming Celica. The dimensions and mid-engine layout of the FT-Se concept align remarkably well with the confirmed specifications of the new Celica, hinting that the final design, while likely featuring unique Celica styling cues, may share fundamental elements with the concept.
However, the anticipated price tag for the 2025 Celica may place it in a competitive segment. With an estimated price of around 10 million yen, or just under $70,000, the Celica will face stiff competition from established sports cars such as the Dodge Charger Daytona, Ford Mustang V8, BMW M2, Nissan Z, Audi RS3, Toyota GR Supra, and Chevrolet Corvette. To justify this price point, the 2025 Celica will need to deliver a compelling package of performance, handling, and brand appeal. One potential strategy to enhance its market position, as some analysts suggest, could be to rebrand the coupe under the Lexus banner, potentially elevating its status and justifying the premium price for discerning buyers.
Despite the pricing considerations and competitive landscape, the revival of the Toyota Celica with a potent mid-engine turbo powertrain and all-wheel-drive system is undoubtedly exciting news for sports car enthusiasts. The 2025 Celica is poised to be a unique offering, blending traditional sports car values with modern performance, and potentially redefining what a Celica can be in the 21st century.
