The Chevrolet C/K pickup series, which debuted its second generation in 1967, quickly became a cornerstone of American automotive culture. Building upon the success of its predecessor, the redesigned 1967 Chevy C10 boasted a more contemporary aesthetic with cleaner lines and a robust stance. Many enthusiasts argue that this iteration even surpassed its Ford counterpart in terms of modern styling during that era of automotive evolution. The availability of both Stepside and Fleetside body styles continued from the previous generation, and annual grille revisions became a signature element, distinguishing each model year through 1972.
The 1967 and 1968 Chevrolet trucks possess unique characteristics that set them apart. The initial 1967 models featured a smaller rear window and lacked side marker lights for a streamlined appearance. In 1968, while the grille design remained integrated with the front fascia, Chevrolet introduced minimally intrusive side marker lights and a larger rear window for enhanced visibility. Visually, the 1969 and 1970 Chevrolet Truck, specifically the C10 and K10 models, share a very similar design, often distinguishable only by trim level details to the untrained eye. However, a significant mechanical upgrade arrived in 1969 with the introduction of the now-iconic 350 cubic inch Chevy small-block V-8 engine as an option, replacing the highly regarded 327 from the previous year. The 1970 Chevrolet truck model year then marked another milestone with the incorporation of the Mark IV big block engine, presented in a 402 cubic inch displacement, although uniquely marketed and badged as a “400” for this particular year only. The 1971 and 1972 Chevy pickups, recognized for their shared large egg crate grille design and advancements like standard front disc brakes, are often considered the most sought-after within this generation.
Alt text: Side view of a classic 1970 Chevrolet C10 pickup truck in red, showcasing its Fleetside body style and iconic design.
Throughout this generation, Chevrolet introduced a variety of trim packages, demonstrating that many truck buyers desired a blend of work capability and passenger comfort. The Custom Sport Truck (CST) trim, new for 1967, exemplified this trend by incorporating car-like amenities such as a cigarette lighter, bright interior and exterior trim (even on the gas pedal), and luxurious carpeting as standard features. Bucket seats were also offered as an available option. Later, in 1971, the even more visually striking Cheyenne trim level surpassed the CST in terms of upscale features, only to be further elevated midyear by the introduction of the top-tier Cheyenne Super trim. A significant safety and performance enhancement across the entire Chevy pickup line in 1971 was the standardization of front disc brakes. While power assist for these brakes remained optional for the C10 half-ton models, it became standard equipment for the heavier-duty pickups.
Today, these Chevrolet C10 and K10 trucks from this era are highly prized by collectors, and their enduring popularity is well-deserved. They possess a timeless and undeniably attractive design, exhibit robust build quality, and offer a driving experience that remains surprisingly comfortable and manageable even in modern traffic conditions. Furthermore, their high production numbers and the utilization of engines shared with popular Chevrolet passenger cars contribute to relatively straightforward maintenance, restoration processes, and upgrade possibilities. All model years within this generation of Chevy pickups were originally available with either a durable stamped steel box floor or a more traditional wood planking option. While steel floors were generally favored for their practicality in working truck applications when new, today, a 1970 Chevrolet truck or any C/K from this generation equipped with a wood bed often commands a premium in the collector market, adding to the desirability and value of these classic American pickups.
