In 2024, Rolls-Royce Motor Cars witnessed an extraordinary surge in Bespoke commissions, reflecting a record level of demand for personalization and unique automotive artistry. Clients from around the globe pushed the boundaries of creativity, resulting in truly exceptional vehicles that showcase the unparalleled skills of the Rolls-Royce Bespoke Collective. These commissions, encompassing the entire Rolls-Royce product portfolio, demonstrate a growing trend towards bolder, more diverse, and deeply personal expressions of individuality.
“Every Rolls-Royce motor car serves as a blank canvas for an owner’s Bespoke commission,” states Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars. “This year, we have once again been delighted and challenged by the breadth of our clients’ imagination, creativity and ambition, which presented the perfect opportunity to showcase the ingenuity and vision of our Bespoke Collective. As these commission highlights demonstrate, inspiration can come from anywhere, and increasingly we see clients requesting even more personal touches in their motor car, creating expressive works in their own right and as part of a broader legacy. It is a testimony to the skills of our Bespoke teams, and our brand’s standing in the luxury world, that clients share with us their dreams, confident in our ability to realise them in line with their ambitious creative vision.”
The Rolls-Royce Bespoke Collective, comprised of designers, engineers, and craftspeople, has elevated automotive customization to new heights in 2024. Client requests have involved intricate hand-painted designs, elaborate embroidery, the incorporation of precious metals like stainless steel and gold, and innovative iridescent paint finishes. Driven by a relentless pursuit of perfection, Rolls-Royce artisans have masterfully translated personal visions into reality. Examples include a breathtaking 869,500-stitch embroidery inspired by the iconic Spirit of Ecstasy and the seamless integration of cultural symbols onto leather, wood, and fabric surfaces. From subtle coachline motifs to comprehensive interior artworks, the Bespoke Collective continues to redefine the limits of luxury customization, making each Rolls-Royce 2024 model a unique masterpiece.
This year’s commissions are marked by their complexity, reflecting the increasing trust clients place in Rolls-Royce to realize their most ambitious automotive dreams. While the sources of inspiration are as varied as the clients themselves, a significant trend has emerged: Bespoke commissions are becoming increasingly personal. Many clients are commissioning individual masterpieces to commemorate significant life events, transformative moments, cherished places, and influential people. As 2024 draws to a close, Rolls-Royce proudly presents a selection of the most exceptional examples of Bespoke artistry, shared with permission from their discerning owners. These Rolls-Royce 2024 commissions exemplify the pinnacle of personalized luxury.
Phantom Scintilla: Celebrating the Spirit of Ecstasy
Limited to just ten examples globally, the Phantom Scintilla Private Collection is a magnificent tribute to the ethereal beauty and enduring legacy of the Spirit of Ecstasy. This Rolls-Royce 2024 model showcases an interior adorned with an astonishing 869,500 stitches, creating a continuous graphic inspired by the Spirit of Ecstasy’s flowing form. The figurine itself is uniquely finished in ceramic, reminiscent of the Parian marble of The Winged Victory of Samothrace, the Greek statue that inspired the original mascot in 1910. The Celestial Pulse Gallery serves as the centerpiece, capturing the fleeting essence of the Spirit of Ecstasy through seven individually milled ribbons finished in the same ceramic as the figurine. Above, the Bespoke Starlight Headliner features an animated display of 1,500 fiber-optic ‘stars’, echoing the Spirit of Ecstasy’s graceful gown.
Black Badge Ghost City Lights: A London Panorama
Created exclusively for the UK market, the Black Badge Ghost City Lights commission offers a unique tribute to London. The Illuminated Fascia features a bespoke design that recreates a bird’s-eye view panorama of London at night. Inspired by the breathtaking cityscape seen from an aircraft approaching the city, the graphic is meticulously composed of 8,372 laser-etched lights, each carefully placed by hand within the Piano Black veneer surface. This Rolls-Royce 2024 Ghost embodies the vibrant energy of London.
Cullinan Series II – Inspired by Rose: A Floral Homage
This delicate and highly artistic Cullinan Series II commission draws its inspiration from the Phantom Rose, a unique rose variety cultivated exclusively for Rolls-Royce. Growing only in the courtyard of the Home of Rolls-Royce at Goodwood, this special rose is the muse for the vehicle’s bespoke detailing. Rolls-Royce designers developed a stylized rose motif, which was then expertly translated into delicate embroidery on both the front and rear headrests. The rose theme is further integrated with a meticulously hand-painted Coachline, creating a harmonious and elegant aesthetic in this Rolls-Royce 2024 Cullinan.
Phantom Goldfinger: Celebrating a Bond Icon
To commemorate the 60th anniversary of the James Bond film Goldfinger, Rolls-Royce crafted the Phantom Goldfinger, an intricately detailed homage to the iconic villain’s 1937 Phantom III Sedanca de Ville. Bespoke specialists faithfully recreated the original car’s distinctive black and yellow exterior finish. Ingenious features reference pivotal scenes from the film, including a gold golf putter, inspired by Auric Goldfinger’s infamous match with 007, and a solid 18-carat gold speedform displayed in the center console. Further gold-inspired elements include gold-plated treadplates featuring the font developed for the 1964 film, a 24-carat gold-plated VIN plaque engraved with a number ending in 007, and organ stops, seat bullets, and speaker frets with a lustrous gold finish. The Gallery showcases a stainless-steel artwork depicting an isoline map of the Furka Pass, the location where 007 follows Goldfinger in the film. The Starlight Headliner subtly mirrors the constellations as they appeared over the Furka Pass on the final day of filming the scene. As a final touch, a hidden projector displays the legendary ‘007’ logo when the boot is opened, making this Rolls-Royce 2024 Phantom a true collector’s item.
Spectre Lunaflair: Inspired by Lunar Halos
Commissioned by a discerning client in the United States, the Spectre Lunaflair draws inspiration from the mesmerizing optical phenomenon of a lunar halo. This Rolls-Royce 2024 Spectre captures the ethereal ring of light created when moonlight refracts through high-altitude ice crystals. To achieve this effect, Rolls-Royce specialists dedicated a year to developing a unique holographic paint finish, exclusively reserved for the commissioning client. The captivating ‘rainbow’ effect is achieved through seven layers of lacquer, including a pearlescent layer infused with fine flakes of magnesium fluoride and aluminum. This innovative paint creates a deep metallic appearance in low light, which then transforms into a vibrant rainbow of colors under bright sunlight. The Spectre Lunaflair concept was partially inspired by the Phantom Syntopia and its iridescent Liquid Noir finish. The client, captivated by the Syntopia’s finish, challenged the Bespoke Collective to create a lighter and more luminous interpretation, reflecting their fascination with lunar halos. This cross-pollination of ideas exemplifies the collaborative power of Bespoke at Rolls-Royce.
Ghost Extended Series II – The Encounter: Celebrating Heritage
This exquisite Ghost Extended Series II, a Rolls-Royce 2024 model, is designed to commemorate the 120th anniversary of the meeting between the marque’s founders on May 4, 1904. This celebratory commission is rich with references to The Hon. Charles Stewart Rolls and Henry Royce. These include their initials embroidered on the headrests, their signatures subtly placed on the C-pillar, and the historic date of their meeting featured as the coachline motif. The interior is finished in Duality Twill, a novel rayon fabric crafted from bamboo, embroidered with a ‘Duality’ graphic – an abstract interpretation of the intertwined ‘R’ initials representing the founders’ names.
Phantom Year of the Dragon: Lunar New Year Elegance
Commissioned through the Shanghai Private Office, this extraordinary Phantom Extended, a Rolls-Royce 2024 creation, was designed to celebrate the Lunar New Year, commencing on February 10, 2024. Embracing the growing guochao trend of blending international heritage with Chinese cultural traditions, the interior features meticulously crafted details inspired by the traditional dragon symbol. These include a unique hand-painted artwork on the front passenger panel, dragon embroidery on the headrests, a dragon-inspired coachline motif, and the first-ever dragon depiction in a Bespoke Starlight Headliner, crafted from 677 individual ‘stars’. This Phantom embodies the spirit of the Year of the Dragon in unparalleled Rolls-Royce luxury.
These remarkable Rolls-Royce 2024 Bespoke commissions represent the pinnacle of automotive personalization, showcasing the boundless creativity of clients and the exceptional artistry of the Rolls-Royce Bespoke Collective. For further information on Rolls-Royce Bespoke, please visit https://bit.ly/3XtQW7q.
CO2 EMISSIONS & CONSUMPTION.
- Black Badge Ghost: WLTP (combined) CO2 emission: 359 g/km; Fuel consumption: 17.9 mpg / 15.8 l/100km.
- Ghost Extended Series II: WLTP (combined) CO2 emission: 358-348 g/km; Fuel consumption: 17.9–18.5mpg / 15.8–15.3 l/100km.
- Spectre: WLTP: Power consumption: 2.6-2.8 mi/kWh / 23.6-22.2 kWh/100km. Electric range 329 mi / 530 km. NEDC: CO2 emissions 0 g/km.
- Phantom Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 351-362 g/km; Fuel consumption: 17.7-18.2 mpg / 15.5-16.0 l/100km.
- Phantom Extended Series II: NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 353-365 g/km; Fuel consumption: 17.4-18.1 mpg / 15.6-16.2 l/100km.
- Cullinan Series II: WLTP (combined) CO2 emission: 380-363 g/km; Fuel consumption: 16.8-17.7 mpg / 16.8-16.0 l/100km.
