The automotive landscape in the greater Richmond, Virginia area has shifted with the acquisition of Mercedes-Benz of Midlothian Midlothian VA and Mercedes-Benz of Richmond by Murgado Automotive Group. This significant transaction marks a new chapter for these established dealerships, previously owned by Rod McGeorge under the McGeorge family of dealerships. The sale, facilitated by Haig Partners LLC, follows the recent divestiture of McGeorge Toyota, signaling a major transition for the McGeorge family’s long-standing presence in the Richmond automotive market.
For over six decades, the McGeorge name has been synonymous with automotive excellence in Richmond. What began as The David R. McGeorge Car Company, a used car venture, evolved into a prominent dealership group. The family’s journey with Mercedes-Benz started in 1955 with the acquisition of Mercedes-Benz of Richmond. Mercedes-Benz of Midlothian Midlothian VA, the focus of this exciting transition, was later added to their portfolio in 2003, further cementing their commitment to the luxury automotive sector in the region. Before this recent change in ownership, the McGeorge dealerships, including Mercedes-Benz of Midlothian Midlothian VA, had grown to employ over 300 individuals, a testament to their significant contribution to the local economy and their successful business operations.
Reflecting on this transition, Rod McGeorge shared his sentiments: “My grandfather’s vision for growth in the franchised auto retail business began with Mercedes-Benz of Richmond. This vision was carried forward by my father, and as I now step away, I am filled with immense pride for what we have accomplished over the years. I am eager to enjoy the rewards of our hard work and dedication. It has been an incredible journey, and I am enthusiastic to see Murgado Automotive Group continue the legacy of excellence we’ve built at dealerships like Mercedes-Benz of Midlothian Midlothian VA.”
Kevin Nill, Managing Director of Haig Partners, who advised McGeorge on this sale, highlighted the desirability of Mercedes-Benz franchises, particularly in attractive markets like Richmond, VA. He stated, “Similar to Toyota, Mercedes-Benz is a highly sought-after franchise. The appeal of Richmond, VA, generated substantial interest from numerous leading buyers.” Nill further emphasized the advisory role extends beyond financial transactions, focusing on building strong buyer relationships and navigating the complexities of OEM requirements and approvals, ensuring a smooth transition for dealerships like Mercedes-Benz of Midlothian Midlothian VA.
Mario Murgado, CEO of Murgado Automotive Group, expressed his enthusiasm for the acquisition: “Mercedes-Benz of Richmond and Mercedes-Benz of Midlothian Midlothian VA have consistently been top performers in Central Virginia for many years. We appreciate the McGeorge family for collaborating with us on this opportunity and Mercedes-Benz for entrusting our group to build upon the strong foundation of these dealerships, representing one of the world’s most prestigious brands.” This acquisition signals a promising future for Mercedes-Benz of Midlothian Midlothian VA under the experienced leadership of Murgado Automotive Group, poised to continue delivering exceptional service and luxury vehicles to the Midlothian and greater Richmond community.
